After discussing the role of the hotel business in the overall tourism economy, this textbook examines its structural characteristics and considers current trends in this ever-evolving sector. It describes the organization and function of the hotel business as well as corporate policy and planning. Additional subjects include the management of quality, costs, personnel, and F&B procurement, as well as marketing, sales, investment and finance.

Autorentext

U. Karla Henschel, Axel Gruner, Burkhard von Freyberg, Hochschule für angewandte Wissenschaften München