When does fashion emerge? How is fashion perceived, when is it accepted or rejected? Which structures and strategies are the basis of fashionable innovations? Fashion is not self-explanatory. Fashion is what a community or group of society has agreed on. It is a personal aesthetic feeling in the collective. Ingrid Loschek provides information, clearly and competently. She analyzes the aesthetic premises, the performative impulses, the social qualities and the economic conditions of fashion and makes them generally understandable.

Autorentext

Dr. Ingrid Loschek; Professorin für Modegeschichte und Modetheorie an der Hochschule für Gestaltung Pforzheim; Gastgelehrte an der Harvard University, MA/USA, Gastprofessorin in Tokio und Kairo; 1998 Europäischer Mode-Initiativpreis der Kultur- Fördergemeinschaft der Europäischen Wirtschaft; zahlreiche Veröffentlichungen