There has been an unmet need for theoretical and practical strategies and models directly relevant to market-oriented and customer-oriented digital library services. This book fills this gap, describing the basic principles and major challenges of marketing digital library services, and uses best-practice examples from academic and public libraries as well as from commercial providers.

Autorentext

Frauke Schade, Hochschule für Angewandte Wissenschaften Hamburg; Johannes Neuer, New York Public Library.