How does design convince us? What explains its impact? How aware are designers of the rules they employ to some extent unknowingly? To an increasing degree, contemporary design research manifests a growing interest in the rhetorical mechanisms of design practice. This anthology reinterprets the classical communication skills of rhetoric as a new and encompassing metatheory for design. It is relevant to all areas of contemporary design from graphic design to architecture to interface design. Design as Rhetoric joins three realms. By defining positions, it presents the historically relevant texts and outlines the contemporary discussion and its controversies. In case studies, it also assembles contributions on the most important areas of research, for example Interactive Rhetoric, The Rhetoric of Design and Gender, and Rhetoric and the World Wide Web.

Autorentext
Prof. Dr. Gesche Joost, Universität der Künste Berlin

Prof. Arne Scheuermann, Bern University of the Arts

Inhalt
Vorwort BIRD; Joost, Scheurmann, Einführung; Alberti, aus: Della Pittura; Unger, aus: Die Beziehung zwischen Musik und Rhetorik; Bonsiepe, Visuell-verbale Rhetorik; Roy Clifton, aus:The Figure in Film; Buchanan, Declaration by Design; Ehses, Manifesting Rhetoric in Design; Mühlmann, Rhetorik, Design, Macht; Kostelnick, Rhetorik für Designer; Ueding, Beredsamkeit der Formen; Heinen, Bildrhetorik des Barock; Ndalianis, Architektur und rhetorische Inszenierung; Heidmann, Rhetorische Patternlanguage in der HCI; Scheuermann, Präsentative Affekttechniken; Joost, Audio-visuelle Rhetorik; Bonsiepe, Interaktive Rhetorik; Steinhauer, Souveränitätsrecht als rhetorisches Design; Schade, Rhetorik, Design und Gender; Joost, Scheurmann, Kommentierte Bibliografie.