Christian Lüthje explores potential barriers to cooperation and shows that inherent personality differences and diverging worlds of thought can hamper cooperation considerably.

An important key to successfully developing innovations is the degree of cooperation achieved between actors from the technology and business disciplines. Yet research on innovations suggests that cooperation between technology and business actors is often characterized by disharmony and a lack of in-depth interactions. In the first study in this volume, Christian Lüthje explores potential barriers to cooperation and shows that inherent personality differences and diverging worlds of thought can hamper cooperation considerably. In the second study, he investigates which differences in characteristics, orientations and styles actually exist, questioning whether or not these differences become more apparent during the educational and career process. Finally, the author shows that characteristics and worlds of thought are associated with the actors' intentions to engage in cross-disciplinary cooperation in the future.

Autorentext
Geboren 1969; Studium der Betriebswirtschaftslehre an der Universität Kiel; 1999 Promotion; 2005 Habilitation; seit 2006 Direktor des Instituts für Marketing und Unernehmensführung, Leiter der Abteilung Technologie- und Industriegütermaketing der Universität Bern.