Grüezi, Hoi, Salü: understanding the Swiss.

Switzerland is a weathy country and a favoured goal of many immigrants. Today over 250,000 Germans have take up residence in Switzerland and thus form the second-largest group of foreigners after the Italians. There are many good reasons to emigrate to Switzerland: The weather is better, the mountains lie at one´s doorstep and the wages are high. Besides, the two countries have much overlap not the least being the fact that German is spoken in many regions of the Switzerland. But do the two countries have the same culture? The presumed similarities of these two nations can in fact often cause many problems.This training program is meant as a preparation for an extended stay in Switzerland and guides the reader to understanding typical Swiss behaviours and characteristics and to acting appropriately, ensuring successful cooperation with Swiss business partners, customers, colleagues and employees.

Vorwort
Wer sich aufmacht in das Land von gutem Käse, guter Schokolade und guten Gehältern, sollte genügend Kenntnisse über die Schweizer Kultur im Gepäck haben.

Autorentext
Dr. phil. Dr. h.c. Alexander Thomas ist emeritierter Professor der Universität Regensburg, wo er bis 2005 an der Abteilung Sozialpsychologie und Organisationspsychologie tätig war. Er ist Gründungsmitglied des Regensburger »Instituts für Kooperationsmanagement« (IKO).