Many students from media-oriented courses have difficulty putting general business administration theory into practice in the day-to-day operation of media companies. Standard business management literature is of little help because it is not oriented toward the particular economic issues faced by media outlets. This book focuses on the fundamental aspects of general business administration as applied to meet the special needs of media companies.

Autorentext
Thomas Dreiskämper, Hochschule Fresenius, Berlin, Düsseldorf, Köln