Der europäische Markt bietet zahlreiche Chancen, aber auch Herausforderungen für Unternehmen. Die Dozenten und Forscher des Europa-Instituts der Universität des Saarlandes stellen in diesem Sammelband die neuesten Ergebnisse und Entwicklungen aus ihren Forschungsschwerpunkten vor. Insbesondere in den Bereichen Marketing und Handel sowie Organisation und Personalmanagement wird dabei der "State of the Art" des europäischen Management vermittelt.

Autorentext

Prof. Dr. Joachim Zentes ist Inhaber des Lehrstuhls für Betriebswirtschaftslehre, insbesondere Außenhandel und Internationales Management der Universität des Saarlandes sowie Geschäftsführender Direktor der Sektion Wirtschaftswissenschaft des Europa-Instituts der Universität des Saarlandes.
Prof. Dr. Christian Scholz ist Inhaber des Lehrstuhls für Betriebswirtschaftslehre, insbesondere Organisation, Personal- und Informationsmanagement an der Universität des Saarlandes sowie Direktor des Europa-Instituts, Sektion Wirtschaftswissenschaft.

Klappentext

The European Market presents numerous opportunities and at the same time challenges for business enterprises. In this anthology, lecturers and researchers at Saarland University's Europa-Institut expound on the latest findings and trends of their most important research topics.

Inhalt
A. Basic Concepts.- European Integration.- The European Union after Nice a Community facing a New Century.- The Euro How is it Working?.- Corporate Governance and Corporate Reporting.- The Fragmentation of International Regulatory Governance and the Case for a Single Global Financial Regulator.- Internet-Investor Relations The Impact of the Internet on Corporate Reporting.- Finance and Risk Management.- Optimum Bank Equity Capital and Value at Risk.- B. Outside-Inside Perspective.- Strategic Competitive Directions General.- The Relevance of Timing and Time in International Business Analysis of Different Perspectives and Results.- Opportunity Recognition and Exploitation in Highly Uncertain Environments.- Strategic Competitive Directions Commerce.- Planning and Developing Shopping Centers from an International Point of View.- Retail Branding Concept, Effects and its Influence on the Internationalisation Process of Retail Companies in Europe.- Strategic Competitive Directions Service Sector.- Media Companies Organising for Global Industry Leadership.- Strategic Competitive Directions Industry.- Secured Distribution as an Element in the Sales Strategy based on the Example of Goodyear Dunlop in the European Union.- Competitive Directions and Controlling.- Target Costing as a Strategic Controlling Instrument.- C. Outside-Inside Perspective.- Human Resource Management and Co-operation.- Strategic Human Resource Issues in International Joint Ventures.- Inter cultural Management.- The Influence of Personality on Negotiation A Canada-France Comparison.- Competitive Acceptance in Cross-Cultural Interaction.- The Rise and Demise of the Euromanager: Lessons for the Development of Global Leaders.- Index of Authors.