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The Marketing-Sales-Finance Triangle

  • Kartonierter Einband
  • 215 Seiten
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Even though marketing, sales, and finance topics are interrelated, little is known about how the departments concerned work togeth... Weiterlesen
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Beschreibung

Even though marketing, sales, and finance topics are interrelated, little is known about how the departments concerned work together in organizations. Building on 78 face-to-face interviews with managers from all three functions, Dirk Weissbrich explores the marketing-sales-finance triangle (MSF-triangle), and identifies and describes eight key interaction fields and decision areas. The author analyses each function?s value adding role in the MSF-triangle and explains why an effective cooperation between marketing, sales, and finance is crucial for company success. Furthermore, managerial challenges and fundamental changes in management practices of the MSF-triangle are discussed.

Autorentext
Dr. Dirk Weissbrich finished his doctoral degree under the supervision of Harley Krohmer, Chair of the Marketing Department, University of Bern, Switzerland. He now works as a market research manager in the financial services industry.

Inhalt
Organizational Design of the Marketing-Sales-Finance Triangle; Cooperation between Marketing, Sales, and Finance; Contributions and Roles of Marketing, Sales, and Finance; Key Managerial Challenges; Fundamental Developments and Best Practices

Produktinformationen

Titel: The Marketing-Sales-Finance Triangle
Untertitel: An Empirical Investigation of Finance-Related Interactions & Managerial Challenges Among Marketing, Sales, and Finance Actors
Autor:
EAN: 9783834919212
ISBN: 978-3-8349-1921-2
Format: Kartonierter Einband
Herausgeber: Gabler, Betriebswirt.-Vlg
Genre: Werbung & Marketing
Anzahl Seiten: 215
Gewicht: 302g
Größe: H211mm x B149mm x T19mm
Veröffentlichung: 01.10.2009
Jahr: 2009

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