Das Buch beschreibt theoretisch fundiert und praxisnah, wie mit neuen strategischen Werkzeugen eine Innovationstrategie systematisch erarbeitet wird, um auf diese Weise die langfristige Wettbewerbsfähigkeit eines Unternehmens zu sichern. Die strategischen Grundlagen für Innovation werden schrittweise und leicht verständlich mit einem Innovation-Framework entwickelt.
Im neuen Strategieverständnis ist eine Unternehmensstrategie eine Two-Stars-Strategy. Sie besteht aus einem gegenwartsorientierten und einem zukunftsorientierten Teil. Unternehmen richten sich damit gleichzeitig auf zwei Zukunftssterne aus.
Lernen auch Sie den Weg zum innovativen Unternehmen kennen und steigern Sie damit nachhaltig die Innovationsleistung und Zukunftsfähigkeit Ihres Unternehmens.

Autorentext

Daniel Huber, Dipl. Ing ETH and MTE IMD, worked until his retirement in 2018 as a Professor of Innovation Management and Head of the Management Center at the Bern University of Applied Sciences. Prior to his role at the Bern University of Applied Sciences, he worked for more than 20 years at Swisscom, including seven years as Deputy Head of the Innovation Department. Daniel Huber was Co-President of swissfuture, the Swiss Association of Future Researchers, until 2021, and is a partner at the innovation consulting firm inobooster.com. He is co-author of the book "Bridging the Innovation Gap - Blueprint for the Innovative Enterprise" (Springer, 2017). Heiner Kaufmann, MSc ETH Mech. Eng., EMBA in Innovation Management, works as an expert in Innovation Management in the corporate development of Swiss Federal Railways (SBB). Previously, he was a partner at the innovation consulting firm Creaholic SA and a Professor of Innovation Management at the Bern University of Applied Sciences. In the early years of his career, he was a manager and project leader in various high-tech companies and the founder of a software start-up and a consulting firm. Heiner Kaufmann is the co-author of the book "Bridging the Innovation Gap - Blueprint for the Innovative Enterprise" (Springer, 2017). Martin Steinmann, Business Economist HWV and EMBA graduate from the University of Fribourg at the International Institute of Management in Telecommunications (IIMT), has been working as an independent business consultant in strategy and innovation management since 2002. Additionally, he is a lecturer and expert in strategy, entrepreneurship, and innovation management at universities of applied sciences. As a long-time start-up coach, he combines theoretical knowledge with practical relevance. Martin Steinmann is the co-author of the book "Bridging the Innovation Gap - Blueprint for the Innovative Enterprise" (Springer, 2017).

Klappentext

Innovationsstrategie.- Herleitung.- Kontext.

Inhalt
Innovationsstrategie.- Herleitung.- Kontext.