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Systems of leisure travel information provision and use

  • Kartonierter Einband
  • 200 Seiten
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This study focuses on the Grey Market (travellers over the age of 50) who use the Internet on a regular basis therefore also refer... Weiterlesen
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Beschreibung

This study focuses on the Grey Market (travellers over the age of 50) who use the Internet on a regular basis therefore also referred to as Silver Surfers and in particular for their travel and tourism decision-making. It identifies experiences and processes of travel decision-making, analyses the impact on the use of the Internet as an information search as well as evaluates the effectiveness of the Internet in providing information for particular and not mainstream market segments. Main findings of this study show a distinct pattern of behaviour in the travel decision-making process of this particular market segment as well as what kind of information they were researching on the Internet. Most importantly, the respondents do not consider themselves too different from other (younger) age groups and even though some of their information requirements are distinctive, they do not want to be considered just as the older consumers .

Autorentext

Born and raised in Salzburg (Austria), Alice always had an avidlove for travelling. After attending a tourism high school, shemoved to the UK to complete a BA(Hons.), MA and Ph.D. in Tourism.In 2005, she relocated to Auckland (New Zealand) to work as alecturer/researcher at the School of Hospitality + Tourism at AUTUniversity.



Klappentext

This study focuses on the 'Grey Market' (travellersover the age of 50) who use the Internet on a regularbasis - therefore also referred to as 'SilverSurfers' - and in particular for their travel andtourism decision-making. It identifies experiencesand processes of travel decision-making, analyses theimpact on the use of the Internet as an informationsearch as well as evaluates the effectiveness of theInternet in providing information for particular andnot mainstream market segments.Main findings of this study show a distinct patternof behaviour in the travel decision-making process ofthis particular market segment as well as what kindof information they were researching on the Internet.Most importantly, the respondents do not considerthemselves too different from other (younger) agegroups and even though some of their informationrequirements are distinctive, they do not want to beconsidered just as 'the older consumers'.

Produktinformationen

Titel: Systems of leisure travel information provision and use
Untertitel: The 'Grey Market' and the Internet
Autor:
EAN: 9783639149920
ISBN: 978-3-639-14992-0
Format: Kartonierter Einband
Herausgeber: VDM Verlag
Genre: Sozialwissenschaften allgemein
Anzahl Seiten: 200
Gewicht: 314g
Größe: H220mm x B150mm x T12mm
Veröffentlichung: 01.05.2009
Jahr: 2009