The problem of attaining and maintaining power through self-portrayal in text and image remains relevant today. This study analyzes forms of representation and legitimation across various media around 1500 in terms of a microphysics of power . It compares and contrasts how a dynasty legitimizes its power by referencing its origins and how a rising merchant family successfully used this mechanism to ensure its status.

Autorentext

Alexander Kagerer, Ludwig-Maximilians-Universität, München.