Facebook Marketing For Dummies

Add Facebook to your marketing plan--and watch your sales grow

With 2 billion monthly active users across the world, Facebook has evolved into a community of consumers, creating a primary resource for marketers. This presents a demand for knowledge about how to strategically plan, execute, and analyze a successful Facebook marketing campaign. Now, the trusted Facebook Marketing For Dummies has been fully updated to cover the newest tools and features important to marketers and Facebook page owners.

If you're a marketer looking to effectively add Facebook to your overall marketing mix, consider this book the mecca of Facebook marketing. Inside, you'll discover the psychology of the Facebook user, establish a social media presence, increase your brand awareness, integrate Facebook marketing with other marketing strategies, learn to target a specific audience, and much more.

• Develop a desirable community

• Sell products and services

• Use Facebook events to drive sales

• Get new business tips and avoid common mistakes

Whether you're a novice or a pro, you're no stranger to the power of Facebook. And this book makes Facebook marketing that much more exciting and easy!

Auteur

Stephanie Diamond is a marketing thought leader with 20+ years of experience building profits for both small business and multibillion dollar corporations. She is the founder of Digital Media Works, Inc. John Haydon owns Inbound Zombie, a consultancy that provides nonprofits with strategic training about Facebook.

Texte du rabat
Add Facebook to your marketing plan and watch your sales grow With 2 billion monthly active users across the world, Facebook has evolved into a community of consumers, creating a primary resource for marketers. This presents a demand for knowledge about how to strategically plan, execute, and analyze a successful Facebook marketing campaign. Now, the trusted Facebook Marketing For Dummies has been fully updated to cover the newest tools and features important to marketers and Facebook page owners. If you re a marketer looking to effectively add Facebook to your overall marketing mix, consider this book the mecca of Facebook marketing. Inside, you'll discover the psychology of the Facebook user, establish a social media presence, increase your brand awareness, integrate Facebook marketing with other marketing strategies, learn to target a specific audience, and much more. Develop a desirable community Sell products and services Use Facebook events to drive sales Get new business tips and avoid common mistakes Whether you're a novice or a pro, you re no stranger to the power of Facebook. And this book makes Facebook marketing that much more exciting and easy!

Résumé

Add Facebook to your marketing planand watch your sales grow

With 2 billion monthly active users across the world, Facebook has evolved into a community of consumers, creating a primary resource for marketers. This presents a demand for knowledge about how to strategically plan, execute, and analyze a successful Facebook marketing campaign. Now, the trusted Facebook Marketing For Dummies has been fully updated to cover the newest tools and features important to marketers and Facebook page owners.

If you're a marketer looking to effectively add Facebook to your overall marketing mix, consider this book the mecca of Facebook marketing. Inside, you'll discover the psychology of the Facebook user, establish a social media presence, increase your brand awareness, integrate Facebook marketing with other marketing strategies, learn to target a specific audience, and much more.

• Develop a desirable community
• Sell products and services
• Use Facebook events to drive sales
• Get new business tips and avoid common mistakes
  Whether you're a novice or a pro, you're no stranger to the power of Facebook. And this book makes Facebook marketing that much more exciting and easy!

Contenu

Introduction 1

About This Book 1

Foolish Assumptions 2

Icons Used in This Book 3

Beyond the Book 3

Where to Go from Here 3

Part 1: Getting Started with Facebook Marketing 5

Chapter 1: Marketing in the Age of Facebook 7

What Is Facebook, and Why Is It So Popular? 9

Understanding the Marketing Potential of Facebook 11

Leveraging the power of word-of-mouth marketing 12

Using marketing tools for all kinds of businesses 14

Understanding Why Your Business Needs a Facebook Page 15

Attracting new fans who are friends of customers 16

Changing first-time customers into repeat customers 17

Chapter 2: Researching and Understanding Your Target Audience 19

Defining Your Target Audience 20

Understanding the marketing funnel 20

Understanding the ladder of engagement 21

Defining who your best customers are 22

Selecting demographic criteria for your target audience 23

Using personas to give your target audience personality 24

Researching Target Audiences with Facebook's Ads Manager 25

Discovering How Many Customers Use Facebook 28

Chapter 3: Developing a Facebook Marketing Plan 35

Understanding the Power of Word of Mouth on Facebook 36

Understanding What to Include in Your Marketing Plan 37

Developing Your Value Proposition 38

Understanding Your Audience 39

Defining Your Marketing Goals 41

Building awareness of your brand 41

Driving sales 43

Forming a community with a Facebook Group 44

Listening to feedback 45

Developing Your Content Strategy 46

Encouraging Audience Engagement 48

Creating a rich, customer-centric experience 48

Appreciating your fans and growing your base 49

Monitoring and Reporting Page Activity 51

Using Insights for Pages 51

Creating benchmarks and setting goals 53

Keeping an eye on key metrics 54

Integrating Your Online and Offline Campaigns 55

Deciding on a media budget 56

Hiring an online writer 57

Part 2: Building Your Facebook Presence 59

Chapter 4: Getting Started with a Facebook Page 61

Understanding the Differences among Pages, Timelines, and Groups 62

Timelines are personal, not business 63

Groups are for connection, not promotion 65

Understanding the Anatomy of a Facebook Page 67

Creating a Facebook Page from Scratch 69

Uploading your profile picture 71

Editing your Facebook Page's profile picture 73

Adding a cover photo to your Facebook Page 74

Adding a button (CTA) on your Facebook Page 75

Limiting access to your Page until launch 76

Adding More Information about Your Business 76

Adding Tabs to and Removing Tabs from a Facebook Page 78

Adding more apps to your Facebook Page 79

Adding Page Administrators 80

Getting the Most from Facebook Marketing Resources 81

Understanding Facebook's Terms and Conditions 82

Chapter 5: Configuring Admin Settings for Your Page 83

Configuring Your Page for Maximum Engagement 84

Allowing Threaded Comments on Your Page Updates 85

Limiting Who Can See Your Page Content 86

Configuring Profanity and Moderation Settings 87

Posting as a Page versus Posting as a Profile 88

Switching between posting as a profile and posting as a Page 88

Posting as a Page on other Pages 89

Posting as a profile as a personal choice 90

Knowing the difference between being helpful and spamming 90

Engaging Fans with Your Mobile Phone 91 Posting content and managing your Page with mobile web browsers 91</...