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Learn how to easily transform your data into engaging, interactive visual reports!
Data is no longer the sole domain of tech professionals and scientists. Whether in our personal, business, or community lives, data is rapidly increasing in both importance and sheer volume. The ability to visualize all kinds of data is now within reach for anyone with a computer and an internet connection. Google Data Studio, quickly becoming the most popular free tool in data visualization, offers users a flexible, powerful way to transform private and public data into interactive knowledge that can be easily shared and understood. Hands On With Google Data Studio teaches you how to visualize your data today and produce professional quality results quickly and easily.
No previous experience is required to get started right away--all you need is this guide, a Gmail account, and a little curiosity to access and visualize data just like large businesses and organizations. Clear, step-by-step instructions help you identify business trends, turn budget data into a report, assess how your websites or business listings are performing, analyze public data, and much more. Practical examples and expert tips are found throughout the text to help you fully understand and apply your new knowledge to a wide array of real-world scenarios. This engaging, reader-friendly guide will enable you to:
Use Google Data Studio to access various types of data, from your own personal data to public sources
Build your first data set, navigate the Data Studio interface, customize reports, and share your work
Learn the fundamentals of data visualization, personal data accessibility, and open data API's
Harness the power of publicly accessible data services including Google's recently released Data Set Search
Add banners, logos, custom graphics, and color palettes
Hands On With Google Data Studio: A Data Citizens Survival Guide is a must-have resource for anyone starting their data visualization journey, from individuals, consultants, and small business owners to large business and organization managers and leaders.
Auteur
LEE HURST began doing application development in 1995 as a consultant, later joining IBM where he worked as a web application developer. Since 2006 he has worked for EnPro Industries building custom eCommerce solutions and consulting for global web development, analytics solutions, and SEO. He assists small businesses and agencies through his Helpfullee website, and maintains the Google Data Studio Resource Finder, a free service he created in 2017.
Texte du rabat
Easily transform your data into engaging, interactive visual reports! You don't have to be a tech professional or large corporation to visualize all kinds of data and share eye-catching reports with colleagues and clients. Thanks to the free, widely-popular Google Data Studio visualization tool, anyone with a Gmail account and a little know-how can transform data into interactive, easily-shared knowledge. Celebrated for its power and flexibility, Google Data Studio turns immense amounts of data into beautiful, easy-to-understand visual reports. Hands On With Google Data Studio teaches you how to visualize your data today and produce professional results in no timeno previous experience required! Written with beginners in mind, this clear, reader-friendly guide provides step-by-step instructions that will help you discover business trends, turn your budget data into interactive reports, evaluate the performance of your websites or business listings, and much more. An abundance of real-world examples, expert advice, and practical activities develop the data visualization skills you need to gather public and private data, come to your own conclusions, and share your insights with others. This invaluable guide teaches you everything you need to know to take control of your data and become a data citizen pro. A must-have resource for anyone looking to visualize their datafrom individuals, consultants, and small business owners to corporate managers and organization leadersHands On With Google Data Studio will help you:
Contenu
Introduction xv
Part I Data Studio Basics 1
Chapter 1 Data Studio and the Data Citizen 3
Data, Data Everywhere 4
Accessibility of Data 4
Deriving Value from Data 5
The Role of Data Studio 7
A Brief History of Data Studio 9
Fundamentals First 12
Where to Go for Help 12
Time to Get Started! 13
Chapter 2 Cooking with Google Data Studio 15
Our First Example 15
Step 1. Select a Dish to Prepare: Visualizing a Bank Account 16
Before We Start: Things You'll Need 19
Step 2. Let's Go Shopping! Getting the Data 19
Step 3. Unpack the Groceries: Setting Up Google Drive 21
Step 4. Preparing the Ingredients: Working with Google Sheets 22
Step 5. Familiarizing Yourself with the Kitchen: Data Studio Home Screen and Starting a New Report 25
Step 6. Assemble the Ingredients: Connecting the Data to the Report 28
Step 7. Set the Table: Adding Your First Chart 35
Step 8. Keep Score with Scorecards 40
Step 9. It's About Time: Building the Time-Series Chart 45
Step 10. Serving Suggestions: Finishing Touches and Sharing Your Report 50
Summary 55
Chapter 3 Enhancing Basic Graphs 57
Static Report Design 57
Before Getting Started: Things You'll Need 59
Step 1. Copy the Report 60
Step 2. Modify the Header and Set the Date Range 61
Step 3. Modify Scorecards 63
Step 4. Modify Time-Series Chart 65
Step 5. Modify the Transactions Table 66
Step 6. Save the Report as PDF for Sharing 69
Summary 70
Chapter 4 Data Exploration with Interactive Elements 73
Building Our Workbench Example 73
Step 1. Selecting a Dish to Prepare: Exploration Workbench for a Bank Account 74
Step 2. Let's Go Shopping! Getting the Data Set 77
Step 3. Assembling the Ingredients: Connecting Data to the Report 78
Adding Chart Components and Graphic Elements 82
Step 4. Reuse, Recycle, and Repurpose: Copying Elements from Other Reports 82
Step 5. Easy as Pie! Adding a Pie Chart 84
Step 6. Step Up to the Bar: Adding the Bar Chart 85
Step 7. Lining Things Up: Adding the Line Chart 90
Step 8. Tables, Again!? Setting Up the Table 91
Adding and Configuring Filter Controls 92
Step 9. Fun with Filters: Setting Up the Standard Filter Controls 92
Tips for Using Interactive Filters 94
Find the Answers: Filter Challenge 95
Summary 97
Part II Business and Marketing Applications 99
Chapter 5 Web Data Visualization with Google Analytics 101
Google Services for Websites and Business 102
A Brief Primer for Google Analytics 104
Using a Template to Create a New Report 106
Building the Google Analytics Report 110
Modifying the Charts 112
Working with the New Report 117
A Real-World Example: The Effects of a Beach Party in Spain on Web Traffic 117
The Limits of Demographic Data from Google Analytics 124
Now for a Side Dish: Adding a Page and Using Filters 126
Summary 132
Chapter 6 Using Google Search Console for Audience Insights 135
Search Console and Search Results Pages 136
Creating a Search Console Report with Data Studio 141
Step 1. Selecting the Dish to Prepare 142
Step 2. Let's Go Shopping! 144
Step 3. Assemble the Ingredients 147
Step 4. Setting the Table 153
Bon Appetite! Using the Search Console Report 157
An Example for Your Soul! 161
Summary 170
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