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Selling on Amazon For Dummies

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Sell on Amazon and Make Them Do the Heavy Lifting Selling on Amazon  has become one of the most popular ways to earn income o... Lire la suite
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Description

Sell on Amazon and Make Them Do the Heavy Lifting

Selling on Amazon  has become one of the most popular ways to earn income online. In fact, there are over 2 million people selling on Amazon worldwide. Amazon allows any business, no matter how small, to get their products in front of millions of customers and take advantage of the largest fulfillment network in the world. It also allows businesses to leverage their first-class customer service and storage capabilities.

Selling on Amazon For Dummies walks owners through the process of building a business on Amazon-a business that can be built almost anywhere in the world, as long as you have access to a computer and the internet.

  • The basics of selling on Amazon
  • Using FBA
  • Getting started
  • Deciding what to sell
  • Conducting product research
  • Finding your way around Seller Central
  • Product sourcing, shipping and returns, Amazon subscription, fees, sales tax, and more
  • How to earn ROIs (Returns on Your Investments)

Selling on Amazon provides the strategies, tools, and education you need, including turnkey solutions focused on sales, marketing, branding, and marketplace development to analyze and maximize opportunities.



Deniz Olmez is an Amazon consultant who specializes in search engine optimization, new account setup and management, FBA, and branding services. Joe Kraynak has authored and coauthored numerous books including Flipping Houses For Dummies and Foreclosure Self-Defense For Dummies.

Auteur

Deniz Olmez is an Amazon consultant who specializes in search engine optimization, new account setup and management, FBA, and branding services. Joe Kraynak has authored and coauthored numerous books including Flipping Houses For Dummies and Foreclosure Self-Defense For Dummies.

Texte du rabat

Sell on Amazon and Make Them Do the Heavy Lifting

Selling on Amazon has become one of the most popular ways to earn income online. In fact, there are over 2 million people selling on Amazon worldwide. Amazon allows any business, no matter how small, to get their products in front of millions of customers and take advantage of the largest fulfillment network in the world. It also allows businesses to leverage their first-class customer service and storage capabilities.

Selling on Amazon For Dummies walks owners through the process of building a business on Amazon--a business that can be built almost anywhere in the world, as long as you have access to a computer and the internet.
* The basics of selling on Amazon
* Using FBA
* Getting started
* Deciding what to sell
* Conducting product research
* Finding your way around Seller Central
* Product sourcing, shipping and returns, Amazon subscription, fees, sales tax, and more
* How to earn ROIs (Returns on Your Investments)

Selling on Amazon For Dummies provides the strategies, tools, and education you need, including turnkey solutions focused on sales, marketing, branding, and marketplace development to analyze and maximize opportunities.



Résumé

Sell on Amazon and Make Them Do the Heavy Lifting

Selling on Amazon has become one of the most popular ways to earn income online. In fact, there are over 2 million people selling on Amazon worldwide. Amazon allows any business, no matter how small, to get their products in front of millions of customers and take advantage of the largest fulfillment network in the world. It also allows businesses to leverage their first-class customer service and storage capabilities.

Selling on Amazon For Dummies walks owners through the process of building a business on Amazona business that can be built almost anywhere in the world, as long as you have access to a computer and the internet.

  • The basics of selling on Amazon
  • Using FBA
  • Getting started
  • Deciding what to sell
  • Conducting product research
  • Finding your way around Seller Central
  • Product sourcing, shipping and returns, Amazon subscription, fees, sales tax, and more
  • How to earn ROIs (Returns on Your Investments)

Selling on Amazon For Dummies provides the strategies, tools, and education you need, including turnkey solutions focused on sales, marketing, branding, and marketplace development to analyze and maximize opportunities.



Contenu

Introduction 1

About This Book 1

Foolish Assumptions 2

Icons Used in This Book 3

Where to Go from Here 4

Part 1: Getting Started With Selling On Amazon 5

Chapter 1: Laying the Groundwork 7

Getting the Lowdown on Selling Online 7

Weighing the pros and cons of online retailing 8

Taking a tour of online stores and marketplaces 9

Exploring How Amazon Works 10

Before you start selling 10

Selling products 11

Using Fulfillment by Amazon (FBA) 11

Comparing Amazon Business Types 13

Vendor (1P) versus Seller (3P) 13

Individual versus Professional 14

Arbitrage versus private label 15

Sellers with and without brand registry 17

Tabulating the Costs 18

Product sourcing 18

Shipping and storage 18

Amazon Seller fees 19

Returns 19

Other costs 20

Following Amazon's Rules 20

Seller code of conduct 20

Accurate information 21

Acting fairly 21

Ratings, feedback, and reviews 22

Communications 22

Customer information 22

Circumventing the sales process 22

Multiple Amazon Seller accounts 23

Chapter 2: Selling on Amazon in a Nutshell 25

First Things First: Finding Products to Sell 26

Deciding what to sell and not sell 26

Exploring product sourcing options 29

Listing Products for Sale on Amazon 30

Prepping and Shipping Products to Customers 31

Introducing Amazon Prime 31

Fulfillment by Amazon (FBA) and Small and Light (SNL) 32

Fulfillment by Merchant (FBM) 33

Seller Fulfilled Prime 34

Drop-shipping 34

Multi-Channel Fulfillment 35

Boosting Sales with Advertising and Promotions 35

Providing Stellar Customer Service 37

Chapter 3: Setting Up Your Amazon Seller Account 39

Registering to Become an Amazon Seller 39

Completing Your Amazon Seller Business Profile 42

Business Address 42

Official Registered Address 43

Language for Feed Processing Report 43

Legal Entity 43

Merchant Token 44

Display Name 44

Checking and Adjusting Your Account Settings 45

Entering Shipping and Return Settings 46

Shipping settings 46

Return settings 47

Securing Your Amazon Seller Account 49

Chapter 4: Becoming Familiar with Seller Central 53

Finding Your Way around Seller Central 53

Switching marketplaces 54

Navigating the menu bar 54

Using the search bar 60

Viewing your payments summary 61

Taking advantage of Amazon business reports 62

Accessing the Buyer-Seller Messaging Service 64

Getting Help and Information 65

Engaging in the seller forums 66

Contacting Amazon support for help 67

Managing your case log 67

Consulting Amazon Selling Coach 68

Skimming Amazon headline news 69

Checking out Amazon's app store: The Service Provider Network (SPN) 69

Exploring Amazon's Seller University 70

Part 2: Procuring Products to Sell On Amazon 71

Chapter 5: Knowing What You Can and Can't Sell on Amazon 73

Recognizing Products You Can Sell: Amazon's Product Categories 73

Open categories 74

Categories that require approval 75

Steering Clear of Restricted Products 76

Brushing Up on Food Safety Rules 78

Organic products 79

Chilled and frozen products 80

Chapter 6: Finding Products with Profit Potential 81

Recognizin...

Informations sur le produit

Titre: Selling on Amazon For Dummies
Auteur:
Code EAN: 9781119689355
Protection contre la copie numérique: Adobe DRM
Format: eBook (pdf)
Producteur: For Dummies
Genre: Internet
nombre de pages: 400
Parution: 23.06.2020
Taille de fichier: 14.7 MB