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Sell on Amazon and Make Them Do the Heavy Lifting
Selling on Amazon has become one of the most popular ways to earn income online. In fact, there are over 2 million people selling on Amazon worldwide. Amazon allows any business, no matter how small, to get their products in front of millions of customers and take advantage of the largest fulfillment network in the world. It also allows businesses to leverage their first-class customer service and storage capabilities.
Selling on Amazon For Dummies walks owners through the process of building a business on Amazon--a business that can be built almost anywhere in the world, as long as you have access to a computer and the internet.
The basics of selling on Amazon
Using FBA
Getting started
Deciding what to sell
Conducting product research
Finding your way around Seller Central
Product sourcing, shipping and returns, Amazon subscription, fees, sales tax, and more
How to earn ROIs (Returns on Your Investments)
Selling on Amazon For Dummies provides the strategies, tools, and education you need, including turnkey solutions focused on sales, marketing, branding, and marketplace development to analyze and maximize opportunities.
Auteur
Deniz Olmez is an Amazon consultant who specializes in search engine optimization, new account setup and management, FBA, and branding services. Joe Kraynak has authored and coauthored numerous books including Flipping Houses For Dummies and Foreclosure Self-Defense For Dummies.
Texte du rabat
Manage inventory and fulfill orders with ease Start selling on Amazon and reap the benefits Selling on Amazon has never been easier. You list products, customers buy them, and Amazon ships them. Anyone can do it. And that's the problem. Competition is stiff. To succeed, you really need to know what you're doing. Selling on Amazon For Dummies is your expert guide to achieving success as an Amazon Seller. Here, you discover how to take full advantage of Amazon's vast distribution network and customer base through savvy product research, product sourcing, order fulfillment, customer service, marketing, advertising, branding, and more. Inside...
Résumé
Sell on Amazon and Make Them Do the Heavy Lifting
Selling on Amazon has become one of the most popular ways to earn income online. In fact, there are over 2 million people selling on Amazon worldwide. Amazon allows any business, no matter how small, to get their products in front of millions of customers and take advantage of the largest fulfillment network in the world. It also allows businesses to leverage their first-class customer service and storage capabilities.
Selling on Amazon For Dummies walks owners through the process of building a business on Amazona business that can be built almost anywhere in the world, as long as you have access to a computer and the internet.
Contenu
Introduction 1
About This Book 1
Foolish Assumptions 2
Icons Used in This Book 3
Where to Go from Here 4
Part 1: Getting Started With Selling On Amazon 5
Chapter 1: Laying the Groundwork 7
Getting the Lowdown on Selling Online 7
Weighing the pros and cons of online retailing 8
Taking a tour of online stores and marketplaces 9
Exploring How Amazon Works 10
Before you start selling 10
Selling products 11
Using Fulfillment by Amazon (FBA) 11
Comparing Amazon Business Types 13
Vendor (1P) versus Seller (3P) 13
Individual versus Professional 14
Arbitrage versus private label 15
Sellers with and without brand registry 17
Tabulating the Costs 18
Product sourcing 18
Shipping and storage 18
Amazon Seller fees 19
Returns 19
Other costs 20
Following Amazon's Rules 20
Seller code of conduct 20
Accurate information 21
Acting fairly 21
Ratings, feedback, and reviews 22
Communications 22
Customer information 22
Circumventing the sales process 22
Multiple Amazon Seller accounts 23
Chapter 2: Selling on Amazon in a Nutshell 25
First Things First: Finding Products to Sell 26
Deciding what to sell and not sell 26
Exploring product sourcing options 29
Listing Products for Sale on Amazon 30
Prepping and Shipping Products to Customers 31
Introducing Amazon Prime 31
Fulfillment by Amazon (FBA) and Small and Light (SNL) 32
Fulfillment by Merchant (FBM) 33
Seller Fulfilled Prime 34
Drop-shipping 34
Multi-Channel Fulfillment 35
Boosting Sales with Advertising and Promotions 35
Providing Stellar Customer Service 37
Chapter 3: Setting Up Your Amazon Seller Account 39
Registering to Become an Amazon Seller 39
Completing Your Amazon Seller Business Profile 42
Business Address 42
Official Registered Address 43
Language for Feed Processing Report 43
Legal Entity 43
Merchant Token 44
Display Name 44
Checking and Adjusting Your Account Settings 45
Entering Shipping and Return Settings 46
Shipping settings 46
Return settings 47
Securing Your Amazon Seller Account 49
Chapter 4: Becoming Familiar with Seller Central 53
Finding Your Way around Seller Central 53
Switching marketplaces 54
Navigating the menu bar 54
Using the search bar 60
Viewing your payments summary 61
Taking advantage of Amazon business reports 62
Accessing the Buyer-Seller Messaging Service 64
Getting Help and Information 65
Engaging in the seller forums 66
Contacting Amazon support for help 67
Managing your case log 67
Consulting Amazon Selling Coach 68
Skimming Amazon headline news 69
Checking out Amazon's app store: The Service Provider Network (SPN) 69
Exploring Amazon's Seller University 70
Part 2: Procuring Products to Sell On Amazon 71
Chapter 5: Knowing What You Can and Can't Sell on Amazon 73
Recognizing Products You Can Sell: Amazon's Product Categories 73
Open categories 74
Categories that require approval 75
Steering Clear of Restricted Products 76
Brushing Up on Food Safety Rules 78
Organic products 79
Chilled and frozen products 80
Chapter 6: Finding Products with Profit Potential 81 Recognizin...