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International Strategy

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THE COMPREHENSIVE GUIDE TO MANAGING AND LEADING COMPANIES THAT COMPETE INTERNATIONALLYDrawing on the course material developed at ... Lire la suite
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Description

THE COMPREHENSIVE GUIDE TO MANAGING AND LEADING COMPANIES THAT COMPETE INTERNATIONALLY

Drawing on the course material developed at the Harvard Business School and Yale School of Management by David Collis, International Strategy provides theoretical insight and pragmatic tools that address the decisions facing senior managers in multinational corporations. International Strategy explores the critical differences between domestic and international competition: the heterogeneity of markets in which companies are involved; the volatility of economic conditions that firms face; and the increased scale of activities fostered by global participation. The text examines how these phenomena create tensions and tradeoffs for executives concerning which product to offer around the world, which countries to compete in, where to locate various activities, and how to organize the firm worldwide.  Making those choices in an integrated fashion, it is explained, requires pursuit of a coherent strategy that builds an international advantage.

Filled with illustrative examples from a wide range of international companies, International Strategy, offers an accessible guide to help managers navigate the myriad decisions they must make in order to create value from their foreign operations and outperform competitors in an increasingly integrated world.

For the past eighteen years David J. Collis has been a professor at the Harvard Business School, where he continues to teach and chair Executive Education programs, and the Yale University, School of Management and Columbia Business School. He is currently the MBA Class of 1958 Senior Lecturer in the Strategy group at the Harvard Business School, having previously completed five years as the Frederick Frank adjunct Professor of International Business Administration at the Yale School of Management. He is an expert on corporate strategy and global competition, and his work has been frequently published in the Harvard Business Review, Academy of Management Journal, Strategic Management Journal, European Management Journal.

Auteur

David Collis is the Thomas Henry Carroll Ford Foundation Adjunct Professor of Business Administration within the strategy unit at Harvard Business School, and an advisor to several well-known multinational corporations. He was previously a professor at the Yale School of Management and at Columbia Business School.



Texte du rabat

The Comprehensive Guide to Managing and LEADING Companies that Compete Internationally

Drawing on the course material developed at the Harvard Business School and Yale School of Management by David Collis, International Strategy provides theoretical insight and pragmatic tools that address the decisions facing senior managers in multinational corporations. International Strategy explores the critical differences between domestic and international competition: the heterogeneity of markets in which companies are involved; the volatility of economic conditions that firms face; and the increased scale of activities fostered by global participation. The text examines how these phenomena create tensions and tradeoffs for executives concerning which product to offer around the world, which countries to compete in, where to locate various activities, and how to organize the firm worldwide. Making those choices in an integrated fashion, it is explained, requires pursuit of a coherent strategy that builds an international advantage.

Filled with illustrative examples from a wide range of international companies, International Strategy, offers an accessible guide to help managers navigate the myriad decisions they must make in order to create value from their foreign operations and outperform competitors in an increasingly integrated world.



Contenu

Acknowledgments ix

Preface xi

Introduction: Motivation and Definition What is International Strategy? 1

PART ONE The Context Facing Multinational Firms 7

1 The Ubiquity and Importance of International Competition 9

2 Why Do Firms Go International? The Justification for the Existence of the Multinational Corporation 41

PART TWO Conceptual Framework: What is Different about International Strategy? 73

3 What is Distinctively International about International Strategy? 75

4 What is Uniquely Strategic about International Strategy? 99

5 Generic International Strategies 119

6 Choice of Generic International Strategy 163

PART THREE Managerial Implications 179

7 What Product? 181

8 Which Country? 217

9 Where to Locate? 259

10 How to Organize? 307

11 The Modern Multinational: Is There One Best Strategy? Are We All Transnational Now? 349

About the Author 361

Index 363

Informations sur le produit

Titre: International Strategy
Sous-titre: Context, Concepts and Implications
Auteur:
Code EAN: 9781118740927
ISBN: 978-1-118-74092-7
Protection contre la copie numérique: Adobe DRM
Format: eBook (epub)
Editeur: Wiley
Genre: Management
nombre de pages: 480
Parution: 24.07.2014
Année: 2014
Sous-titre: Englisch
Taille de fichier: 6.4 MB