Bienvenue chez nous !
Logo Ex Libris
 Laissez-vous inspirer ! 

Competing Against Luck

  • eBook (epub)
  • 336 Nombre de pages
(0) Donner la première évaluation
Évaluations
(0)
(0)
(0)
(0)
(0)
Afficher toutes les évaluations
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a g... Lire la suite
Lisez confortablement vos ebooks dans l’appli gratuite Ex Libris Reader. Vous obtiendrez ici votre lien de téléchargement.
CHF 13.20
Download est disponible immédiatement
Informations sur les eBooks
Les eBooks conviennent également aux appareils mobiles (voir les instructions).
Les eBooks d'Ex Libris sont protégés contre la copie par ADOBE DRM: apprenez-en plus.
Pour plus d'informations, cliquez ici.

Description

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights. After years of research, Christensen has come to one critical conclusion: our long held maximthat understanding the customer is the crux of innovationis wrong. Customers dont buy products or services, they ",hire", them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The ",Jobs to Be Done", approach can be seen in some of the worlds most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successesits about predicting new ones. Christensen contends that by understanding what causes customers to ",hire", a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that theyll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts.This book carefully lays down Christensens provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real worldand, most importantly, how not to squander the insights it provides.

Auteur

CLAYTON M. CHRISTENSEN is the Kim B. Clark Professor at Harvard Business School, the author of nine books, a five-time recipient of the McKinsey Award for Harvard Business Review's best article, and the cofounder of four companies, including the innovation consulting firm Innosight. In 2011 and 2013 he was named the world's most influential business thinker in a biennial ranking conducted by Thinkers50.

Informations sur le produit

Titre: Competing Against Luck
Sous-titre: The Story of Innovation and Customer Choice
Auteur:
Code EAN: 9780062435637
Protection contre la copie numérique: Adobe DRM
Format: eBook (epub)
Producteur: HarperCollins
Genre: Économie
nombre de pages: 336
Parution: 04.10.2016