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This book is a single-source guide to planning, designing and printing successful projects using the Adobe Creative Suite. Packed with real-world design exercises, this revised edition is fully updated to align with CS.
Dozens of sidebars and step-by-step descriptions walk readers through the design process in the same order actual projects are implemented
Content progresses from planning through execution
Auteur
Charles Conover is Director of the Digital Arts and Design Program at the C.W. Post Campus of Long Island University, and former designer and associate art director of PC Magazine at Ziff-Davis Publishing.
Contenu
Chapter One: Planning Your Design
Layout Variations: Standard and Custom Formats 2
CD Booklets 2
Brochures 2
Custom Formats 2
Building Mechanicals 4
Developing a Working Grid 6
Margins and Gutters 7
Grid Variations 7
Placing Elements within the Grid 8
Single Pages 8
Facing Pages and Spreads 9
Getting Ideas and Gathering Imagery 10
Sketching Out a Game Plan: Thumbnailing 12
Exhaust the Possibilities: Creating Design Variations 14
Cutting to the Chase: Designing with Die Cuts 16
Chapter Two: Designing with Type
Type Fundamentals 20
Understanding Tracking and Kerning 22
Kerning Display Type 22
Tracking Body Copy 23
Distorting Type and Scaling in Proportion 24
Getting Type to Fit without Distorting It 25
Widows, Orphans, Ladders, and Rivers 26
Treating Type with Consistency 27
Many Faces, Many Moods 28
Classic Typefaces 29
Selecting Effective Typefaces 30
Choosing Typefaces: Form and Function 32
Working with Text Boxes and Columns 34
Separate Text Columns 34
Multiple-Column Text Boxes 34
Small Caps and All Caps 36
Setting Small Caps in InDesign 36
Type and Drop Shadows 37
Hard-Edged Drop Shadows 37
Soft Drop Shadows 37
Creating Baseline Grids 38
Setting Baseline Grids 38
Baseline Grids and Text Boxes 39
Understanding Baseline Grids 40
Letting the Baseline Grid Serve as a Guide 41
Using Baseline Grids to Cross-Align 42
Type Readability 44
Serif and Sans Serif Typefaces 44
Upper- and Lowercase Settings 44
Character Recognition 44
Knockout Type 45
Case Settings and Readability 45
Type Form Follows Function 45
Reverse Type and Image 45
Readability and Column Width 46
Readability: Complex Text Wraps 47
Mastering Text Wraps 48
Taking Control: Manually Editing Text Wraps 47
Creating Depth with Silhouetted Images 47
Setting and Styling Captions 50
Show Hidden Characters 51
Styling Paragraphs 52
Applying and Styling Drop Caps 53
Basic Drop Cap Settings in InDesign 53
Controlling Indents and Insets 54
Understanding and Setting Tabs 55
Designing and Styling Text Tables 56
Styling Tables with Tint Bands 56
Using Tint Bands as Rules 57
Refi ning the Chart Design 57
Simple Tables in InDesign 58
Creating Stylesheets 59
Chapter Three: Designing with Photographs
Image Types: One Color, Two Color 62
Color Models 62
The Four-Color Process 62
CMYK Process Color 62
TruMatch Color System 62
The Pantone System 63
Swatch Books 63
Maintaining Image Integrity 64
Image Distortion: Scaling 64
Image Distortion: Flipping Photos 65
What's Wrong with this Picture? 65
Formatting Images for Print 66
Understanding Linked Images 67
Manipulating Images and Picture Boxes 68
Rotation Settings 68
Customizing Corner Styles 69
Image Types: Monotones, Duotones 70
Creating a Basic Duotone 71
Monotones and Tritones 71
Duotones and Sepia Tone Effects 71
Type, Image, and Readability 72
Type and Image: Composing Page Layouts 74
Vertical and Horizontal Compositions 75
Type and Image: Page Composition 76
Perfect Imbalance: Asymmetrical Design 78
Using Holding Rules 79
Focusing In: Cropping Techniques 80 Picture Box Shapes 82</...