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Nudge

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  • 320 Nombre de pages
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Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children'... Lire la suite
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Description

Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. Nudge offers a unique new way of looking at the world for individuals and governments alike.This is one of the most engaging, provocative and important books you will ever read.

Auteur

Cass R Sunstein,Richard H Thaler



Résumé

NO.1 INTERNATIONAL BESTSELLER

From Cass R. Sunstein and Richard H. Thaler, winner of the 2017 Nobel Prize in Economics, Nudge is the book that changed the way we think about decision-making.

Nudge is about choices - how we make them and how we can make better ones. Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples and original research, the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice.

'How often do you read a book that is both important and amusing, both practical and deep? ... A must-read for anyonewho wants to see both our minds and our society working better' Daniel Kahneman, author of Thinking, Fast and Slow

'I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world' Steven D. Levitt, co-author of Freakonomics

Informations sur le produit

Titre: Nudge
Sous-titre: Improving Decisions About Health, Wealth and Happiness
Auteur:
Code EAN: 9780141976105
ISBN: 978-0-14-197610-5
Protection contre la copie numérique: Adobe DRM
Format: eBook (epub)
Editeur: Penguin Books Ltd
Genre: Mathématiques
nombre de pages: 320
Parution: 04.10.2012
Année: 2012
Sous-titre: Englisch
Taille de fichier: 1.2 MB