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Strategy and Success Factors of Business Schools

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Anne Kathrin Adam conducts several empirical analyses to gain insights into the characteristics of institutional goals and strateg... Lire la suite
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Description

Anne Kathrin Adam conducts several empirical analyses to gain insights into the characteristics of institutional goals and strategy as well as the relationship between goals, strategy, and factors of success of business schools. The author gives an overview of the content of mission statements, strategic profiles of 521 U.S. AACSB-accredited business schools, and the importance of various factors of influence on selected dimensions of market success. Her findings stress the importance of setting a clear strategic focus.

Dr. Anne Kathrin Adam holds a doctoral degree from Johannes Gutenberg-University, Mainz, Germany. She is now a member of the management of the IBA, University of Cooperative Education, Darmstadt, Germany.

Auteur
Dr. Anne Kathrin Adam holds a doctoral degree from Johannes Gutenberg-University, Mainz, Germany. She is now a member of the management of the IBA, University of Cooperative Education, Darmstadt, Germany.

Contenu
The Market for Higher Education.- Assessing Institutional Success in Higher Education.- Mission Statements in Higher Education.- Strategic Groups in Higher Business Education.- Evaluating Success in Higher Business Education.

Informations sur le produit

Titre: Strategy and Success Factors of Business Schools
Auteur:
Code EAN: 9783658145194
ISBN: 978-3-658-14519-4
Protection contre la copie numérique: filigrane numérique
Format: eBook (pdf)
Editeur: Gabler
Genre: Économie
nombre de pages: 262
Parution: 04.07.2016
Année: 2016
Sous-titre: Englisch
Taille de fichier: 2.8 MB