The Idea Agent

The Idea Agent is a practical idea management handbook, aimed at people who want to take an active role in creative processes across all areas. It combines the creatively wild with the rationally structured techniques for innovation to provide readers with a varied toolbox of proven idea management methodology. From discussing how to identify a problem or opportunity, to describing techniques for idea creation, it offers a step-by-step guide to building creative concepts for the marketplace. With built-in exercises and applications, this book is an ideal working companion for any innovator.

Auteur

Jonas Michanek

Jonas is a serial entrepreneur, writer and speaker with the world as his playground. He has founded the innovation consultancy, Idélaboratoriet, which has worked with clients on all continents of the globe and brands like Ericsson, IKEA, Tetra Pak and Sony. He has also founded organizations like the food innovation agency Food To Happen, the non-profit SE Forum (Social Entrepreneurship Forum) and the grass root foundation Innovation Circus.

Jonas has a B.A. from Uppsala University, has attended the Kaospilot program and has a Global EMBA from Stockholm School of Economics. He has written and co-written several books on entrepreneurship, innovation and the creative industries. In his spare time he has also been working as a TV- and Radio-host.

**Andréas Breiler

Andréas has had a successful career in the IT industry, with expertise in concept development, project management and software training programs. His previous employers include IBM, Framfab, Alfaskop and The Swedish Consulting Group. He is a natural educator and his strongest competencies include facilitating complex processes and running innovation-training programs. Idélaboratoriet is the second company that he has founded.

Contenu

@Contents: Preface 1. The Age of Creativity 2. Ideas, Creativity and Innovation 3. Managing Creative Processes 4. Need 5. Idea Generation 6. Screening and Development 7. Enriching and Conceptualizing 8. Results: And What's Next? Methods 9. Need Orientation 10. Idea Generation 11. Screening and Development Appendix