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The Tourism and Leisure Experience

  • Couverture cartonnée
  • 264 Nombre de pages
People do not buy products or even services; they purchase the total experience that the product or service provides. This book br... Lire la suite
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Description

People do not buy products or even services; they purchase the total experience that the product or service provides. This book brings together established and emerging international scholars to provide systematic reviews and illustrative cases drawn from tourism, leisure, hospitality, sport and event contexts.

Auteur

Michael Morgan is Senior Lecturer at Bournemouth University and leader of the MA European Tourism Management programme delivered by a consortium of European universities. He has written and contributed to several books on Leisure and Tourism Marketing, including the latest edition (2009) of Marketing in Travel and Tourism with Victor Middleton and Alan Fyall. His current research activities into the experience of tourism have included the editing of special editions of the International Journal of Tourism Research and the Journal of Foodservice. Peter Lugosi is Senior Lecturer at Bournemouth University. He has researched and published on a wide range of subjects including research ethics, hospitable spaces, consumer participation, hospitality and urban regeneration, entrepreneurship and organisational culture. His work appears in a number of journals including Qualitative Inquiry, Space and Culture, The Service Industries Journal and Urban Studies. J. R. Brent Ritchie holds the Professorship in Tourism Management at the Haskayne School of Business, University of Calgary, and serves as Chair of the University of Calgary's World Tourism Education & Research Centre.



Texte du rabat

This book brings together established and emerging international scholars to provide systematic reviews and illustrative cases drawn from tourism, leisure, hospitality, sport and event contexts. It offers a useful framework for focusing the goals and methodologies of future research efforts and for implementing the results of these efforts.



Contenu

Introduction - Michael Morgan, Peter Lugosi, and J.R. Brent Ritchie Section 1: Understanding the Consumer Experience in Tourism and Leisure: Concepts and Issues 1 The Dimensions of the Tourist Experience - Sarah Quinlan Cutler and Barbara Carmichael 2 Searching for Escape, Authenticity and Identity: Experiences of 'Lifestyle Travellers' - Scott Cohen 3 The Shaping of Tourist Experience: The Importance of Stories and Themes - Gianna Moscardo 4 The Role and Meaning of Place in Cultural Festival Visitor Experiences - Kelley McClinchey and Barbara Carmichael Section 2: Researching the Experience 5 Research Processes for Evaluating Quality Experiences: Reflections from the ExperiencesA" Field(s) - Gayle Jennings 6 Researching Visual Culture: Approaches for the Understanding of Tourism and Leisure Experiences - Ian Gilhespy and David Harris 7 Been There, Done ThatA": Embracing our Post-trip Experiential Recollections Through the Social Construction and Subjective Consumption of Personal Narratives - Richard Wright 8 Capturing Sensory Experiences Through Semi-Structured Elicitation Questions - Ulrike Gretzel and Daniel R. Fesenmaier Section 3: Managing the Experience 9 Delivering Quality Experiences For Sustainable Tourism Development: Harnessing A Sense Of Place In Monmouthshire - Claire Haven-Tang and Eleri Jones 10 Theatre in Restaurants: Constructing the Experience - Darryl Gibbs and Caroline Ritchie 11 Tourism Memorabilia and the Tourism Experience - Nicole Ferdinand and Nigel L. Williams 12 The Experience Economy Ten Years on: Where Next for Experience Management? - Michael Morgan

Détails sur le produit

Titre: The Tourism and Leisure Experience
Sous-titre: Consumer and Managerial Perspectives
Éditeur:
Code EAN: 9781845411480
ISBN: 978-1-84541-148-0
Format: Couverture cartonnée
Editeur: Channel View Publications Ltd
Genre: Management
nombre de pages: 264
Poids: 400g
Taille: H233mm x B155mm x T15mm
Année: 2010