Embracing The "New" Social In Fashion

Have you ever wanted to be a fashion designer? Do you have the tools and knowledge of designing clothing, but you don't know the next step? Are you a fashion designer and don't have the money to market your clothing? Well if you answered YES, to any of these questions then you have picked up the right book to get started. "Embracing The "New" Social In Fashion" allows you to explore the various ways of social media and how to use it as your advantage in launching your clothing line with little to no marketing money. Once the fashion designer has created their brand and collection, it is time to advertise it to the world, but what happens when there's limited funding to compete with the existing brands. This is where this book explores the "new" world of marketing fashion companies through social media. Many designers have created collections in which they want to get into stores, but many stores will not even pick you up if there isn't a buzz swirling around your name and/ or brand. "Embracing The "New" Social In Fashion" explores the benefits for the designer and how to compete while becoming successful with little capital.

Auteur

A native of Boston, Simone Mathis is a highly creative fashion designer who has taken her profession seriously. Backed by a strong foundation in education, Simone Mathis studied at Savannah College of Art and Design where she received her MFA in 2012. Simone Mathis has built an intriguing 14-year career in fashion from luxury to premium brands.