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E-Shock

  • Couverture cartonnée
  • 279 Nombre de pages
Highly Recommended - 1999 MCA Book Awards This book examines for the first time the impact of the electronic shopping revolution o... Lire la suite
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Description

Highly Recommended - 1999 MCA Book Awards This book examines for the first time the impact of the electronic shopping revolution on the major retailers and manufacturers of today. It identifies which companies will feel the greatest impact of the changes and how that will vary by industry sector. It describes the strategic options available and how they can best be pursued and made successful. It sets out a roadmap for retailers and manufacturers to think and plan their way through this new revolution and master the changing needs and expectations of the twenty-first century consumer.

Auteur

MICHAEL DE KARE-SILVER is Head of e-Business, PA Consulting. He has worked with a number of major European and US multinationals over the past 15 years. He is a Senior Partner with the Kalchas Group. Kalchas is now part of CSC Index Consulting. He was previously with McKinsey, worked for four years as a marketing manager for Procter & Gamble and is a qualified commercial lawyer. He is the author of ' Strategy in Crisis' published by Macmillan Business in 1997.



Contenu

Preface and Acknowledgements Introduction Overview and Main Themes Definitions and Consumer Trends Learning from the Pioneers in Electronic Selling Future Growth of Electronic Shopping - Look Out for 2005 ! The ES Test - How to Tell How Much Your Business is Going to be Affected How Can Retailers Respond Ten Strategic Options for Retailers Store of the Future Rapidly Improving Technology Meets Growing Demand The World is Changing Structural Differences will be Overcome How Can Manufacturers Respond Ten Strategic Options for Manufacturers The New Marketing Imperatives Setting the Strategy and Mobilizing the Organization Appendix 1: The Retailer Dilemma Appendix 2: Retail Banking: A Case Study

Détails sur le produit

Titre: E-Shock
Auteur:
Code EAN: 9781349147762
ISBN: 978-1-349-14776-2
Format: Couverture cartonnée
Genre: Economie
nombre de pages: 279
Poids: 451g
Taille: H235mm x B235mm x T155mm
Année: 1998
Auflage: 1st ed. 1998