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e-shock 2020

  • Livre Relié
  • 166 Nombre de pages
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What effect have innovations in digital technology had on the way we communicate and work, and what can we expect from the future?... Lire la suite
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Description

What effect have innovations in digital technology had on the way we communicate and work, and what can we expect from the future? Following on from the hugely successful 'e-Shock', Michael de Kare Silver analyses the developments in digital technology over the past decade, and how they have changed our lives both at home and in the workplace

Auteur

Michael De Kare-Silver



Contenu

PART I: WHAT HAS CHANGED? Anytime, Anywhere, Anyhow, Any Device The Social Media Revolution PART II: IMPACT ON THE CONSUMER RETAIL LANDSCAPE What Does This Change Mean? Every Old Business Model is Under Threat PART III: IMPACT FOR BRANDS, MARKETERS AND AGENCIES The Multi-Channel World How do Brands Cope in the New Digital Age? Advertising: The Move from Push to Pull PART IV: IMPACT ON PEOPLE AND SOCIETY The Dark Side of Technology PART V: IMPACT ON INDUSTRY Advantages and Disadvantages PART VI: THE FUTURE Building the Future Organization

Informations sur le produit

Titre: e-shock 2020
Auteur:
Code EAN: 9780230301306
ISBN: 978-0-230-30130-6
Format: Livre Relié
Genre: Economie
nombre de pages: 166
Poids: 396g
Taille: H15mm x B240mm x T162mm
Année: 2011
Auflage: 2011

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