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Strategic Management in the Hospitality Industry: Pearson New International Edition

  • Couverture cartonnée
  • 368 Nombre de pages
Texte du rabat For courses in Strategic Management or Policy in Hospitality Programs. Based on scientific research within the indu... Lire la suite
CHF 72.80
Habituellement expédié sous 2 à 3 semaines.

Description

Texte du rabat

For courses in Strategic Management or Policy in Hospitality Programs.

Based on scientific research within the industry, this book outlines a strategic model that can be used to improve decision making and policy within the hospitality field. Combining quality research and experience, it discusses key topics such as: environmental scanning, competitive strategies, structure and implementation, and performance. Placing a responsibility on the learner, the book offers a combination of cumulative learning exercises, simulated decision making settings, and a text specific website. This edition clearly discusses the role of strategy in creating firm value and growth and stresses the relationship between leadership theory, strategic thinking and financial management.



Résumé

For courses in Strategic Management or Policy in Hospitality Programs.

 

Based on scientific research within the industry, this book outlines a strategic model that can be used to improve decision making and policy within the hospitality field. Combining quality research and experience, it discusses key topics such as: environmental scanning, competitive strategies, structure and implementation, and performance.  Placing a responsibility on the learner, the book offers a combination of cumulative learning exercises, simulated decision making settings, and a text specific website. This edition clearly discusses the role of strategy in creating firm value and growth and stresses the relationship between leadership theory, strategic thinking and financial management.  



Contenu

 

Table of Contents

 

1.    Leadership, Strategy and the Value Adding Manager

2.    The Coalignment Model

3.    General Concepts in Scanning

4.    Identifying Forces Driving Change

5.    Scanning the Remote Environment

6.    Scanning the Task Environment

7.    Investing in Competitive Methods

8.    Competitive Methods and Industry Performance

9.    Developing, Maintaining and Enhancing Core Competencies

10.  Implementation and Execution of Strategy-Achieving and Managing Coalignment

 

Leadership: Behavioral Aspects of Strategy

Détails sur le produit

Titre: Strategic Management in the Hospitality Industry: Pearson New International Edition
Auteur:
Code EAN: 9781292027418
ISBN: 978-1-292-02741-8
Format: Couverture cartonnée
Editeur: Pearson Academic
Genre: Management
nombre de pages: 368
Poids: 890g
Taille: H279mm x B223mm x T20mm
Année: 2014
Auflage: 3. A.