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Equipped to Win

  • Couverture cartonnée
  • 274 Nombre de pages
Texte du rabat The high-technology capital equipment business has its unique set of challenges. If you're an executive trying to c... Lire la suite
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Description

Texte du rabat

The high-technology capital equipment business has its unique set of challenges. If you're an executive trying to compete in this world, you know it's not enough to just improve operational cost and efficiency. You need to consistently define and create winning products that are then successfully marketed to capture their full value. "Equipped to Win" shows you how to thrive in this world in a straight-forward how-to style. With "Equipped to Win" you get the capital equipment industry's best practices for strategy, product management, and marketing. Capital equipment executives, this is your guide for growing your business, improving profits, and beating the competition.

Détails sur le produit

Titre: Equipped to Win
Auteur:
Code EAN: 9780557277841
ISBN: 0557277841
Format: Couverture cartonnée
nombre de pages: 274
Poids: 407g
Taille: H229mm x B152mm x T16mm
Année: 2010