Living Media Ethics

Michael Bugeja

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Endorsements for Living Media Ethics Michael Bugeja has written a magnum opus. No one in the young years of teaching and research ...

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Endorsements for Living Media Ethics Michael Bugeja has written a magnum opus. No one in the young years of teaching and research could achieve a book like this. It's a treasure of wisdom (and not only Bugeja's wisdom, but wisdom from professionals). Living Media Ethics serves as both a useful text and a legacy book to prize for its insight and breadth. Mark Fackler, Professor Emeritus, Dept of Communication Arts and Sciences, Calvin College Once again Michael Bugeja has called us to our better selves. Living Media Ethics is thoughtful, well-reasoned and correctly asserts the importance of ethical decision-making in the work of journalists. We are fortunate to have a work of this depth and grace.Peter Bhatia, Detroit Free Press and USA TODAY Network Testimonials for Living Ethics Michael Bugeja's Living Ethics does something few ethics texts do. It encourages readers to think for themselves. Rather than preaching ethics from a strictly academic perspective, Living Ethics puts readers in the shoes of journalists wrestling with real-world challenges. I've found the lessons learned from this text still are relevant in my work today. Dealing with confidential sources. Posting on social media. Learning that being accurate isn't always the same thing as being fair. Living Ethics covers all this ground and more. It's essential reading for journalists and anyone trying to navigate today's media landscape. -Dan Horn, The Cincinnati Enquirer I still carry the lessons from Dr. Bugeja's ethics course with me today - more than 20 years after sitting in his classroom at Ohio University. What I loved about his class was that we moved beyond bright-line rules to discuss the grey sometimes in the middle that can make ethical choices so hard. I reached out to him about 15 years ago with a thorny ethical dilemma and he helped guide me to a conclusion that gave me not only a clear conscience but a grateful heart. I did the hard thing at that time, which he would say usually means it's the right thing. -Niki Kelly, Statehouse Reporter for the Fort Wayne Journal Gazette I took Dr. Bugeja's Media Ethics course as a senior undergraduate student. From Dr. Bugeja's Media Ethics class, I learned valuable life lessons about diversity, responsibility, honesty, kindness and truth, among many others. Of utmost importance to these lessons was understanding the unique differences between one's conscience and one's consciousness, in which many, if not most, of life's lessons can be traced. I remember Dr. Bugeja explaining to the class how the conscience tells us, "What's in me is in you." Consciousness, he said, tells us, "We come into the world alone, and we leave it alone." Both of these lessons helped us to understand how one's conscience and consciousness have a delicate balance within each human being, and understanding how each of these elements function are absolutely essential to understanding what it truly means to be human. In Media Ethics class, Dr. Bugeja asked us to write our personal code of ethics for our online portfolios, which showcased platforms of our work and asked us to think about our own principles of conscience and consciousness, among others we had learned throughout the course. This assignment was such an important stepping stone for me in my career, as it asked me to truly think about the tenets I lived by, and of which I would hold myself accountable. Dr. Bugeja's use of important career-building assignments, such as building our online portfolio of work, and his thoughtful lectures really made me think about what I wanted to do with my life, how I could use my talents to positively impact the lives of others, and how I might be able to achieve my life goals. Now, looking back on my experiences and the lessons I have learned, I firmly believe that I would not be where I am today in my life or in my teaching career if it were not for this course and for the wisdom Dr. Bugeja imparted on me and the many who have been fortunate enough to learn from him. For that, I am truly grateful. -Melissa A. Garrett, Adjunct Journalism and Digital Mass Communications Professor, Iowa Central Community College More than 20 years after taking Dr. Bugeja's Media Ethics class at Ohio University, where I first encountered the principles addressed in this book, I am still using what I learned in my daily business interactions. The scenarios and concepts are not simple, but the lessons are despite the fact that so many people choose to disregard ethical behavior in business today. My professional code of ethics, which I first developed in that class, is still proudly posted on my website and I do my best to live up to it every day of running my company and living my life. If every individual who calls themselves a journalist or professional communicator would read this book and follow its lessons, we would not be facing many of the communications challenges we are facing in the world today. -Angela Krile, President & CEO, Krile Communications I took Dr. B's ethics class during my 2013-2014 year at Iowa State University. In everyday life ethics is usually defined as the Golden Rule. Treat others how you want to be treated. With journalism it's a little harder to define. When to use the information you've and to what risk to the source. Knowing how close or how far to be when taking a photo of someone in a vulnerable moment. As a photographer I've learned how delicate situations can be in journalism. With Dr. B's teachings I have not only been able to apply what I've learned in my profession to get positive outcomes, but have also been able to use it in my everyday life -Brian Achenbach, photographer I was lucky enough to have Dr. Bugeja as my advisor and ethics professor while I was enrolled at Ohio University's journalism school in the late 1990s. My original copy of Living Ethics is now dog-eared and still sits on my shelf two decades later, as his teachings continue to be an integral part of guiding and shaping my career as a journalist and author. His work manages to be both timeless and timely all at once, with core principles that can benefit anyone working in any area of journalism. -Jen Jones Donatelli, freelance journalist and managing editor of FreshWater Cleveland When it seems ethics, integrity and courageous, unbiased reporting have all but disappeared in American MSM, there is no greater need than now for Michael Bugeja's LIVING MEDIA ETHICS. As a student of Bugeja's at Ohio University in the late 80s, I was fortunate enough to receive Michael's lessons on life and craftsmanship, technique and truth, and they remain eloquent and vital. It's time we got back to the basics of honest reporting, substance, not flash, and Michael's course and this text provide an excellent blueprint. -Roy V. Gaston, author of How Can a Man Die Better The principles taught in a media ethics class are not solely for employees of the modern newsroom. As a trained journalist now working in public relations, I have relied on my media ethics training on many occasions. There is an art to telling an audience the truth while not obscuring the facts yet not being too blunt and alienating people from your message. My diplomatic communication style stems from my media ethics classes and the lessons taught by Dr. Bugeja. I have been faced with many instances where I know there are certain brand standards all publications and products must meet, but bosses and co-workers want to disregard those and expect me to fall in line. However, my media ethics training helped me stand my ground and do what I knew was right. I expect these skills will continue to play a huge role in my career. -Aimee Burch, former student, graduate assistant I took Dr. Bugeja's media ethics class as an undergraduate student at Iowa State University, not knowing at the time how crucial it would be for my career as a journalist at CNN. Media ethics was then, as it has always been, crucial in journalism. However, I find that it i…