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The Content Machine

  • Couverture cartonnée
  • 226 Nombre de pages
Texte du rabat This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to... Lire la suite
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Description

Texte du rabat

This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley via Venice, Beijing, Paris and London, fusing media theory and business experience, 'The Content Machine' offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.

Détails sur le produit

Titre: The Content Machine
Sous-titre: Towards a Theory of Publishing from the Printing Press to the Digital Network
Auteur:
Code EAN: 9780857281111
ISBN: 0857281119
Format: Couverture cartonnée
nombre de pages: 226
Poids: 293g
Taille: H216mm x B140mm x T13mm
Année: 2013