Managing and Marketing Tourist Destinations

Informationen zum Autor Metin Kozak serves as Professor of Marketing! Mugla University! Turkey.Kozak has published in international journals and presented over 40 papers at countless conferences. He is the author and co-editor of six books. His main research interests focus on consumer behavior! benchmarking! competitiveness! cross-cultural research! destination management and marketing! and European tourist markets.Seyhmus Baloglu is Professor and Associate Dean for Research at the William F. Harrah College of Hotel Administration! UNLV! USA.Baloglu is a prolific author and the recipient of numerous national and international research awards. His research interests revolve around Destination Image and Branding! Customer Loyalty! Internet Marketing! Data Mining! and TQM. Klappentext Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness. Zusammenfassung Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness. Inhaltsverzeichnis Preface Part 1: Destination Competitiveness 1. Why Destination Competitiveness? 2. Destination Competitiveness: An Overview 3. Determinants of Destination Competitiveness Part 2: Destination Management 4. Destination-Based Management Strategies 5. Destination-Based Total Quality Management 6. Destination Benchmarking Part 3: Destination Marketing 7. Destination-Based Marketing Strategies 8. Destination Branding 9. From Traditional Marketing to `It Marketing ...

Auteur

Metin Kozak serves as Professor of Marketing, Mugla University, Turkey. Kozak has published in international journals and presented over 40 papers at countless conferences. He is the author and co-editor of six books. His main research interests focus on consumer behavior, benchmarking, competitiveness, cross-cultural research, destination management and marketing, and European tourist markets.

Seyhmus Baloglu is Professor and Associate Dean for Research at the William F. Harrah College of Hotel Administration, UNLV, USA. Baloglu is a prolific author and the recipient of numerous national and international research awards. His research interests revolve around Destination Image and Branding, Customer Loyalty, Internet Marketing, Data Mining, and TQM.

Texte du rabat

Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness.

Contenu

Preface Part 1: Destination Competitiveness 1. Why Destination Competitiveness? 2. Destination Competitiveness: An Overview 3. Determinants of Destination Competitiveness Part 2: Destination Management 4. Destination-Based Management Strategies 5. Destination-Based Total Quality Management 6. Destination Benchmarking Part 3: Destination Marketing 7. Destination-Based Marketing Strategies 8. Destination Branding 9. From Traditional Marketing to 'It' Marketing