Description

Auteur

Mario Martinez, University of Nevada. Bob Hobbi, President of ServiceElements.

Texte du rabat

The tenets of excellent customer service are central to any organization that
creates or delivers products or services In fact, excellent customer service is a
bigger differentiator today than it was twenty years ago. Customers are hungry
for good service; they are hungry to establish long-term relationships with those
who provide not only a one-time solution but serve as a long-term resource.
There is a problem, however. Organizations and the people who work within
them have difficulty implementing the principles of customer service. The vast
majority of books and training materials on customer service teach the concepts,
but do not provide the tools to implement them. In Building a Customer Service
Culture, we take you on an enjoyable journey where you will learn about the
foundational principles of customer service and acquire the tools to implement those principles. These
application tools will help make you more successful in your job and simultaneously contribute to an enhanced
service culture in your organization. In the pages that follow, we blend classic knowledge with new information
to create valuable insights about how to make customer service a sustainable competitive advantage in your job
and for your organization.

Preface; Acknowledgments; Defining Customer Service; Profiling the External Customer; From the Inside Out: Internal Customers; Moving Beyond Samenes; Make Time Count, Don't Count Time; Cycle of Services Thinking; Beyond Customer Expectations; Putting it all Together; About the Authors.

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