New Public Diplomacy in the 21st Century

Informationen zum Autor James Pamment is lecturer and researcher at Karlstad University and Uppsala University! Sweden! and has a PhD in Media and Communication Studies. From 2013! he will be a Postdoctoral Fellow at the University of Texas at Austin. Zusammenfassung This book examines the newly established concept of the new public diplomacy against empirical data from extensive case studies, in order to offer a systematic assessment of policy and practice in the early 21st century. Inhaltsverzeichnis 1. Introduction 2. A Dynamic Field in a Changing World 3. Perspectives on the New Public Diplomacy 4. United States 5. United Kingdom 6. Sweden 7. Prospects for a New Public Diplomacy

Auteur

James Pamment is lecturer and researcher at Karlstad University and Uppsala University, Sweden, and has a PhD in Media and Communication Studies. From 2013, he will be a Postdoctoral Fellow at the University of Texas at Austin.

Texte du rabat

This book examines the concept of new public diplomacy against empirical data derived from three country case studies, in order to offer a systematic assessment of policy and practice in the early 21st century. The new public diplomacy (PD) is a major paradigm shift in international political communication. Globalisation and a new media landscape challenge traditional foreign ministry gatekeeper structures, and foreign ministries can no longer lay claim to being sole or dominant actors in communicating foreign policy. This demands new ways of communicating foreign policy to a range of nongovernmental international actors, and new ways of evaluating the influence of these communicative efforts. But where do the lines between the old and new public diplomacies actually meet? How much current PD policy and practice conforms to older styles of communication, and how much can truly be considered new? What are the practical constraints upon the adoption of an entirely new PD? This book investigates the methods and strategies used by five foreign ministries and cultural institutes in three countries as they attempt to adapt their PD practices to the demands of the new public diplomacy environment. The question is not simply of how government actors have phased out their archaic practices, but of how the continual need for short-term influence for discernable impact, outcomes, value-for-money complicates the paradigm shift. The case studies are based around an analysis of US, British, and Swedish efforts. Each chapter covers national policy, current activities, evaluatiothe methods and strategies used by five foreign ministries and cultural institutes in three countries as they attempt to adapt their PD practices to the demands of the new public diplomacy environment. n methods, and examples of individual campaigns. Material consists of 25 interviews with practitioners, detailed policy studies, reconstructions of five PD campaigns, and analysis of communication models and evaluation methodologies. This book will be of much interest to students of public diplomacy, foreign policy, political communication, media studies and international relations in general.

Résumé
This book examines the newly established concept of the new public diplomacy against empirical data from extensive case studies, in order to offer a systematic assessment of policy and practice in the early 21st century.

Contenu

1. Introduction 2. A Dynamic Field in a Changing World 3. Perspectives on the New Public Diplomacy 4. United States 5. United Kingdom 6. Sweden 7. Prospects for a New Public Diplomacy