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THINK Public Relations: Pearson New International Edition

  • Couverture cartonnée
  • 434 Nombre de pages
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Texte du rabat THINK Currency. THINK Relevancy. THINK Public Relations. The engaging visual design of THINK Public Relations provi... Lire la suite
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Description

Texte du rabat

THINK Currency. THINK Relevancy. THINK Public Relations.

The engaging visual design of THINK Public Relations provides an introduction to the field of public relations in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples while learning the theory and core concepts that they will need to succeed in their career. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management.

A better teaching and learning experience

This program will provide a better teaching and learning experience—for you and your students. Here's how:

  • Personalize Learning—MySearchLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals.
  • Improve Critical Thinking—Questions and cases throughout the text encourage students to think critically about public relations topics.
  • Engage Students—An appealing visual design and real-world applications engage students in the material.
  • Apply Ethics— Feature boxes introduce readers to the important ethical and legal issues facing public relations practitioners today.
  • Support Instructors—Activities and assessment in MySearchLab offer instructors supplemental materials to help their students succeed.



Résumé

THINK Currency.  THINK Relevancy.  THINK Public Relations.

 

The engaging visual design of THINK Public Relations provides an introduction to the field of public relations in an easy-to-read format.  Students are introduced to exciting and innovative public relations campaign examples while learning the theory and core concepts that they will need to succeed in their career. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management.

 

A better teaching and learning experience

This program will provide a better teaching and learning experience—for you and your students.  Here’s how:

  • Personalize Learning—MySearchLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals.
  • Improve Critical Thinking—Questions and cases throughout the text encourage students to think critically about public relations topics.
  • Engage Students—An appealing visual design and real-world applications engage students in the material.
  • Apply Ethics— Feature boxes introduce readers to the important ethical and legal issues facing public relations practitioners today.
  • Support Instructors—Activities and assessment in MySearchLab offer instructors supplemental materials to help their students succeed.


Contenu

1) Brief Table of Contents

 

Chapter 1: What is Public Relations?
Chapter 2: Careers in Public Relations
Chapter 3: The Growth of a Profession 
Chapter 4:
Today's Practice: Departments and Firms  
Chapter 5: Research and Campaign Planning
Chapter 6: Communication and Measurement  
Chapter 7: Public Opinion and Persuasion 
Chapter 8:
Managing Competition and Conflict  
Chapter 10: Reaching Diverse Audiences
Chapter 11: The Mass Media
Chapter 12: The Internet and Social Media 

Chapter 13: Global Public Relations

Chapter 14: Corporate Public Relations  
Chapter 15: Events and Promotions
Chapter 16: Government and Politics
Chapter 17: Entertainment, Sports, and Tourism
Chapter 18: Nonprofit, Health, and Education 

Informations sur le produit

Titre: THINK Public Relations: Pearson New International Edition
Auteur:
Code EAN: 9781292025285
ISBN: 978-1-292-02528-5
Format: Couverture cartonnée
Editeur: Pearson Academic
Genre: Publicité et marketing
nombre de pages: 434
Année: 2013
Auflage: 2. A.