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Strategic management analysis of adidas. Conditions in the sports equipment industry and available resources

  • Couverture cartonnée
  • 32 Nombre de pages
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Seminar paper from the year 2011 in the subject Business economics - Operations Research, grade: 2,0, Ashcroft International Busin... Lire la suite
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Description

Seminar paper from the year 2011 in the subject Business economics - Operations Research, grade: 2,0, Ashcroft International Business School Cambridge (Anglia Ruskin University), course: Strategic Management, language: English, abstract: This paper aims to evaluate conditions in the market environment in which adidas operates. Not only the sports equipment industry itself - the micro environment - is looked at, but also the wider macro environment. Additionally, adidas' critical success factors are outlined, its resource capabilities are evaluated, highlighting threshold and unique resources, and the company's core competences are specified. Using a SWOT analysis, conclusions are drawn by assessing how well the strategic capabilities of adidas fit the environmental factors relevant to the company.

Informations sur le produit

Titre: Strategic management analysis of adidas. Conditions in the sports equipment industry and available resources
Auteur:
Code EAN: 9783656860341
ISBN: 3656860343
Format: Couverture cartonnée
nombre de pages: 32
Poids: 48g
Taille: H211mm x B148mm x T5mm
Année: 2015
Auflage: 1. Auflage

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