Bienvenue chez nous!
Logo Ex Libris

Information Management

  • Couverture cartonnée
  • 84 Nombre de pages
In business life not only the existence of a well developed strategy and marketing plan is crucial to the success of an enterprise... Lire la suite
CHF 51.90
Habituellement expédié sous 1 semaine.

Description

In business life not only the existence of a well developed strategy and marketing plan is crucial to the success of an enterprise. A further important factor, which is often underestimated, is the allocation of information within an organisation as well as through the whole value chain. This book, firstly, defines the key terms of the information management and gives an overview about its general problems in a practical business context. Its main concern is not the theoretical explanation of types of data banks or the programming of such a data bank, which common literature describes. It is rather the providing of appropriate tools of the information management and the establishing of more efficient methods to deal with the daily business. In addition, the measurement of costs and benefits of such an optimisation is subject to this book. A practical example concludes the topic. Managers of small and medium sized enterprises will find here a different perspective of leading an organisation. Students and consultants, who are dealing with the management of information and data flow are addressed, too.

Auteur

Dipl. Tourism and Event Manager (EMA) at theEuro-Business-College Jena, B.A. (hons) in BusinessManagement at the University of Sunderland.Event Marketing Coordinator at art decor GmbH.



Texte du rabat

Revision with unchanged content. In business life not only the existence of a well developed strategy and marketing plan is crucial to the success of an enterprise. A further important factor, which is often underestimated, is the allocation of information within an organisation as well as through the whole value chain. This book, firstly, defines the key terms of the information management and gives an overview about its general problems in a practical business context. Its main concern is not the theoretical explanation of types of data banks or the programming of such a data bank, which common literature describes. It is rather the providing of appropriate tools of the information management and the establishing of more efficient methods to deal with the daily business. In addition, the measurement of costs and benefits of such an optimisation is subject to this book. A practical example concludes the topic. Managers of small and medium sized enterprises will find here a different perspective of leading an organisation. Students and consultants, who are dealing with the management of information and data flow are addressed, too.

Informations sur le produit

Titre: Information Management
Auteur:
Code EAN: 9783639393736
ISBN: 978-3-639-39373-6
Format: Couverture cartonnée
Editeur: AV Akademikerverlag
Genre: Management
nombre de pages: 84
Poids: 142g
Taille: H220mm x B150mm x T5mm
Année: 2013
Auflage: Aufl.

Évaluations

Vue d’ensemble

Mes évaluations

Évaluez cet article