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Brand the Change

  • Couverture cartonnée
  • 224 Nombre de pages
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Miltenburg has worked with organisations and people as diverse as tech companies, artisans, women's rights activists and bank... Lire la suite
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Description

Miltenburg has worked with organisations and people as diverse as tech companies, artisans, women's rights activists and bankers, from Zambia to Tunisia and from the USA to Saudi Arabia.

Résumé
Brand the Change unpacks the brand building process in practical steps. Whether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning yourself as a leader in your field, thinking like a brand strategist will help you to create a clear, compelling offer, develop unique brand experiences and ultimately attract and convert the right audiences. The book offers the tools and exercises to build your own brand and offers a rich array of tips from trademarking to digital marketing, and inspires with case studies of successful change-making brands. The content has been developed based on years of experience in building brands, conversations with dozens of changemakers, understanding their branding challenges and required knowlege and skills, and extensive content testing with hundreds of workshop participants. It contains 23 tools and exercises, 14 case studies from change-making organisations across the world and 7 guest essays from experts.

Informations sur le produit

Titre: Brand the Change
Sous-titre: The Branding Guide for Social Entrepreneurs, Disruptors, Not-For-Profits and Corporate Troublemakers
Auteur:
Code EAN: 9789063694784
ISBN: 9063694784
Format: Couverture cartonnée
nombre de pages: 224
Poids: 680g
Taille: H246mm x B208mm x T15mm
Parution: 01.01.2018
Année: 2018

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