Beer, Sociability, and Masculinity in South Africa

Informationen zum Autor Anne Kelk Mager is Associate Professor of Historical Studies at the University of Cape Town. She is author of Gender and the Making of a South African Bantustan: A Social History of the Ciskei, 1945-1959. Klappentext This lively book affords a unique view into global manufacturing, monopolies, politics and public culture, race relations, and cold beer. Zusammenfassung Beginning where stories of colonial liquor control and exploitation leave off, this title looks at the commerce of beer, it's valorising of male sociability and sports, and the corporate culture of South African Breweries, the world's most successful brewing company. Inhaltsverzeichnis Acknowledgments Introduction 1. E-spotini : Illicit Drinking, Prohibition, and Sociability in Apartheid's Townships 2. "If You Want to Run with the Big Dogs": Beer Wars, Competition, and Monopoly 3. Beer Advertising: Making Markets and Imagining Sociability in a Divided Society 4. "Tomorrow Will Also Be a Hard Day": Antisocial Drinking Cultures and Alcoholic Excess 5. Remaking the Old Order: Beer, Power, and Politics 6. Heritage and Beer Tourism: Re-imagining Beer after Apartheid 7. Global Competition, World Class Manufacturing, and National Economic Restructuring Epilogue: Global and Local Appendix Notes Bibliography Index

Auteur

Anne Kelk Mager

Texte du rabat

This lively book affords a unique view into global manufacturing, monopolies, politics and public culture, race relations, and cold beer.

Résumé
Beginning where stories of colonial liquor control and exploitation leave off, this title looks at the commerce of beer, it's valorising of male sociability and sports, and the corporate culture of South African Breweries, the world's most successful brewing company.

Contenu

Acknowledgments
Introduction

1. E-spotini: Illicit Drinking, Prohibition, and Sociability in Apartheid's Townships
2. "If You Want to Run with the Big Dogs": Beer Wars, Competition, and Monopoly
3. Beer Advertising: Making Markets and Imagining Sociability in a Divided Society
4. "Tomorrow Will Also Be a Hard Day": Antisocial Drinking Cultures and Alcoholic Excess
5. Remaking the Old Order: Beer, Power, and Politics
6. Heritage and Beer Tourism: Re-imagining Beer after Apartheid
7. Global Competition, World Class Manufacturing, and National Economic Restructuring
   Epilogue: Global and Local
   Appendix
   Notes
   Bibliography
   Index