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Beer, Sociability, and Masculinity in South Africa

  • Couverture cartonnée
  • 248 Nombre de pages
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Beginning where stories of colonial liquor control and exploitation leave off, this title looks at the commerce of beer, it's valo... Lire la suite
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Description

Beginning where stories of colonial liquor control and exploitation leave off, this title looks at the commerce of beer, it's valorising of male sociability and sports, and the corporate culture of South African Breweries, the world's most successful brewing company.

Auteur

Anne Kelk Mager is Associate Professor of Historical Studies at the University of Cape Town. She is author of Gender and the Making of a South African Bantustan: A Social History of the Ciskei, 1945-1959.



Texte du rabat


Beer connects commercial, social, and political history in this soberinglook at the culture of drinking in South Africa. Beginning where stories of colonialliquor control and exploitation leave off, Anne Kelk Mager looks at the currentcommerce of beer, its valorizing of male sociability and sports, and the corporateculture of South African Breweries (SAB), the world's most successful brewingcompany. Mager shows how the industry, dominated by a single brewer, was compelledto comply with legislation that divided customers along racial lines, but alsopromoted images of multi-racial social drinking in the final years of apartheid.Since the transition to majority rule, SAB has rapidly expanded into new markets --including the United States with the purchase of Miller Brewing Company. This livelybook affords a unique view into global manufacturing, monopolies, politics andpublic culture, race relations, and cold beer.



Contenu

Acknowledgments; Introduction; 1. E-spotini: Illicit Drinking, Prohibition, and Sociability in Apartheid's Townships; 2. "If You Want to Run with the Big Dogs": Beer Wars, Competition, and Monopoly; 3. Beer Advertising: Making Markets and Imagining Sociability in a Divided Society; 4. "Tomorrow Will Also Be a Hard Day": Antisocial Drinking Cultures and Alcoholic Excess; 5. Remaking the Old Order: Beer, Power, and Politics; 6. Heritage and Beer Tourism: Re-imagining Beer after Apartheid; 7. Global Competition, World Class Manufacturing, and National Economic Restructuring; Epilogue: Global and Local Appendix; Notes; Bibliography; Index

Informations sur le produit

Titre: Beer, Sociability, and Masculinity in South Africa
Auteur:
Code EAN: 9780253221803
ISBN: 978-0-253-22180-3
Format: Couverture cartonnée
Editeur: Indiana University Press
Genre: Sociologie
nombre de pages: 248
Poids: 340g
Taille: H229mm x B152mm x T14mm
Année: 2010