DeepTech entrepreneurs are tremendously important for our society and economy. This playbook is a framework to master the complexity of DeepTech ventures. It is practical and the result of hard-earned lessons of what has and what hasn't worked in the past. It introduces business readiness levels that help focus and guide execution. It enables system-thinking that aligns customer-centric product management, technology development, industrialisation, commercialisation, and strategic decision-making. It provides a definition of product-market fit and a framework for how to find it. It encourages agile, hypothesis-based decision-making and the frontloading of risks. It provides a substantial terminology chapter to avoid communication errors and misunderstandings. If this playbook helps to bridge the gap between invention and commercial success, it will contribute to reducing the risk for DeepTech entrepreneurs while maximising return on investment.

Autorentext
Patrick Griss has been at the forefront of DeepTech innovation for 25 years as investor, in corporate roles, as founder, board member, engineer, or advisor to leadership teams. He is an engineer by training and contributed to more than 40 journeys from invention to industrialisation, to commercial launch, to scale-up, or failure. Patrick's career is marked by entrepreneurship, leadership, and impact on an international scale. This playbook is based on his successes and failures and extracts the essence of what has worked and what hasn't. It is actionable, practical and guides entrepreneurs towards delivering value to customers. Patrick is CEO of Zühlke Ventures, was with Roche Diagnostics, holds a PhD from Royal Institute of Technology, Sweden, and an MSc from Ecole Polytechnique Fédérale de Lausanne, Switzerland.