Informationen zum Autor Annie Proulx is the author of nine books, including the novel The Shipping News, Barkskins and the story collection Close Range. Her many honors include a Pulitzer Prize, a National Book Award, the Irish Times International Fiction Prize, and a PEN/Faulkner award. Her story `Brokeback Mountain, which originally appeared in The New Yorker, was made into an Academy Award-winning film. She lives in New Hampshire. Klappentext The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication. New to the Third Edition: - New chapters on strategic planning and campaign management! research and measurement and CSR and community relations - Greatly expanded coverage of key areas: internal communication! leadership and change Communication! issues management! crisis communication and corporate branding - Other topics to receive new coverage include: public affairs! social media! internal branding and issues of globalization. - New and up-to-date international case studies! including new full-length case studies and vignettes included throughout the chapters. - Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book. - Online teaching material for lecturers and students including: instructors manual! PowerPoint slides and new international case studies of varied length! SAGE Online journal readings! videos! online glossary and web links Praise for the Second Edition: "This is a must-have reference book for Chief Executives! Finance Directors! Corporate Communicators and Non-executive Directors in this "involve me" era of stakeholder engagement and corporate communications. How I wish I had had this book on my desk as a Chief Reputation Officer!" - Mary Jo Jacobi! Former Chief Reputation Officer of HSBC Holdings! Lehman Brothers and Royal Dutch Shell 'This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business' - Ian Wright! Corporate Relations Director! Diageo Zusammenfassung Annie Proulxâ™s highly acclaimed, international bestseller and Pulitzer Prize-winning novel. Inhaltsverzeichnis PART ONE: INTRODUCTION TO CORPORATE COMMUNICATIONDefining Corporate Communication Introduction Scope and Definitions Chapter SummaryCorporate Communication in Contemporary Organizations Introduction Historical Background Integrated Communication Drivers for Integrated Communication Organizing Communication Chapter SummaryPART TWO: CONCEPTUAL FOUNDATIONSStakeholder Management and Communication Introduction Stakeholder Management The Nature of Stakes and Stakeholders Stakeholder Communication Stakeholder Engagement and Collaboration Chapter SummaryCorporate Identity! Corporate Branding and Corporate Reputation Introduction Corporate Identity! Image and Reputation Corporate Branding Aligning Identity! Image and Reputation Chapter SummaryPART THREE: CORPORATE COMMUNICATION IN PRACTICECommunication Strategy Introduction The Process of Communication Strategy The Content of Communication Strategy Chapter SummaryStrategic Planning and Campaign Management Introduction Planning and Executing Programs and Campaigns Theories on Effective Messages and Persuasion Chapter SummaryResearch and Measurement Introduction Research and Evaluation Measuring Corporate Reputation Measuring Corporate Identity Ch...

Autorentext

Annie Proulx is the author of nine books, including the novel The Shipping News, Barkskins and the story collection Close Range. Her many honors include a Pulitzer Prize, a National Book Award, the Irish Times International Fiction Prize, and a PEN/Faulkner award. Her story `Brokeback Mountain, which originally appeared in The New Yorker, was made into an Academy Award-winning film. She lives in New Hampshire.

Klappentext

The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication.

New to the Third Edition:

New chapters on strategic planning and campaign management, research and measurement and CSR and community relations
Greatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate branding
Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization.
New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters.
Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book.
Online teaching material for lecturers and students including: instructors manual, PowerPoint slides and new international case studies of varied length, SAGE Online journal readings, videos, online glossary and web links

Praise for the Second Edition:

"This is a must-have reference book for Chief Executives, Finance Directors, Corporate Communicators and Non-executive Directors in this "involve me" era of stakeholder engagement and corporate communications. How I wish I had had this book on my desk as a Chief Reputation Officer!" - Mary Jo Jacobi, Former Chief Reputation Officer of HSBC Holdings, Lehman Brothers and Royal Dutch Shell

'This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business' - Ian Wright, Corporate Relations Director, Diageo

Zusammenfassung
Annie Proulxâ™s highly acclaimed, international bestseller and Pulitzer Prize-winning novel.

Inhalt

PART ONE: INTRODUCTION TO CORPORATE COMMUNICATION Defining Corporate Communication Corporate Communication in Contemporary Organizations PART TWO: CONCEPTUAL FOUNDATIONS Stakeholder Management and Communication Corporate Identity, Branding and Corporate Reputation PART THREE: CORPORATE COMMUNICATION IN PRACTICE Communication Strategy Messages and Campaign Management Research and Measurement PART FOUR: SPECIALIST AREAS IN CORPORATE COMMUNICATION Media Relations Internal Communication Issues Management Crisis Communication PART FIVE: NEW DEVELOPMENTS IN CORPORATE COMMUNICATION Leadership and Change Communication CSR and Community Relations