The Real Madrid Revolution

Real Madrid’s innovative, modern strategies may not only keep them on top--but save soccer itself. Featuring behind-the-scenes coverage and expert analysis, this book gives fans an up close and personal look at one of the world’s most legendary teams during a major crossroads for the sport. Former Columbia Business School adjunct professor Steven G. Mandis, who analyzed Real Madrid’s path to success in Founded in 1902 and granted a royal title by the king of Spain in 1920, Real Madrid But today, this legendary, member-owned soccer team faces significant challenges, including: With their top-tier status, not to mention the supremacy of their sport, hanging in the balance, Real Madrid’s trademark passion and values have never been more important. <The Real Madrid Revolution <showcases what it takes to stay on top when external forces are not working your favor--and how to innovate to be stronger than ever....

Auteur
Steven G. Mandis is a former adjunct professor at Columbia University Business School, where he taught in the finance and economics department. Previously, he worked at Goldman Sachs and Citigroup and as a senior advisor to McKinsey. His books include What Happened to Goldman Sachs, The Real Madrid Way, What Happened to Serie A, and What Happened to the USMNT.

Mandis holds a BA from the University of Chicago and an MA, MPhil, and PhD from Columbia University. Mandis was a two-sport varsity athlete in college and now competes in triathlons, including the Ironman World Championships in Kailua-Kona, Hawaii; Ironman 70.3 World Championships; and Escape from Alcatraz.