Cadbury "An Anchor in the Sea of Confectioneries"

The core purpose of the Cadbury s existence is working together to create brands that people love . At Cadbury-Schweppes, the teams collaborate and work to convert products into brands. Cadbury India Limited (CIL), as a part of UK based Cadbury Schweppes Group began its operations in 1948 by importing chocolates and then re-packing them before distribution in the Indian market. After 59 years of existence, it today has five company-owned manufacturing facilities at Thane, Induri (Pune), Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh) and 4 sales offices (New Delhi, Mumbai, Kolkata and Chennai). The corporate office is in Mumbai.

Autorentext

Ms. Shweta Sawhney, MBA in Agribusiness Management from Institute of Agri Business Management, Navsari Agricultural University, Navsari, Gujarat, India. Currently working as an Agriculture Officer in Bank of Baroda.

Klappentext

The core purpose of the Cadbury s existence is working together to create brands that people love . At Cadbury-Schweppes, the teams collaborate and work to convert products into brands. Cadbury India Limited (CIL), as a part of UK based Cadbury Schweppes Group began its operations in 1948 by importing chocolates and then re-packing them before distribution in the Indian market. After 59 years of existence, it today has five company-owned manufacturing facilities at Thane, Induri (Pune), Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh) and 4 sales offices (New Delhi, Mumbai, Kolkata and Chennai). The corporate office is in Mumbai.