Are you a corporate executive at risk of losing your job or a military officer being forced into leaving military service early because of your age? Look around you and you'll see highly qualified, long term employees in their 50's and 60's unexpectedly leaving the company who suddenly find themselves jobless. Losing your job at 50+ brings with it a host of major issues that can have a long-term impact on your lifestyle, your immediate family and financial well-being. Truth be told, not everyone in this age group will land on their feet and find a new job. If they do, they are likely to earn 75% of what they previously earned, and it can take 37 weeks and up to a year and a half to land a new job depending on the country you live in. It's time to be proactive and become a 50-60 Something Start-up Entrepreneur. The time to start a new business is BEFORE you leave your current job. Unemployed persons 50 years and above are likely to: Go through a period of long-term unemployment of 36 weeks to 18 months depending on your age and the country you live in. Experience a longer lifespan well into their 80's, 90's and possibly 100+ years of age. Unwilling join the Club Sandwich generation looking after elderly parents, financially supporting and housing their own Boomerang children and grandchildren. Be forced to tap into Social Security benefits and receive lower pay-outs due to early withdraw before the designated retirement age. Become part of the Gig Economy with no prospect of a steady pay check or benefits. Find yourself at risk of receiving smaller Social Security benefits due to diminishing funds which will become impacted as of 2020. Realize that the amount of money they have in savings is not enough for them to maintain their current lifestyle into their 80's and beyond. If you were to lose your job today, would you find yourself experiencing one or many of the scenarios listed above? The simple truth is that you're most likely not in a financial position to retire just now and live the lifestyle you desire for the next 30-40 years of your life. The 50-60 Something Start-up Entrepreneur is the Solution! By reading this book you will be given a concrete, step-by-step process that will show you exactly how to start and run your own small business using the entrepreneur path framework. Wigglesworth has taken the guess work out of what to do, where and how to begin as an entrepreneur from product to pricing and promotion to topics on the use of technology, understanding the sales process and how to overcome overwhelm. Inside you will learn: Explore how to find a product or service to sell by identifying the pains, problems or needs of the market Determine the exact target market (person) that is experiencing the pain, problem or has a need Discover what product or service solution or system to offer based on your area of expertise or knowledge of a craft or hobby Develop a brand perception for your product or service that draws consumers to you like honey Review the competition's strengths and weaknesses to establish your ideal positioning in the marketplace How to establish your consulting fee or price structure that leads to a profitable business Create your product or service marketing strategy using a variety of marketing tactics based on your objective, budget and timeline Uncover the secret to save time, save money and save human resources when you embrace technology as your new best friend Overcome being overwhelmed as a new business owner with tips, tools and techniques to support your new venture.