Design Thinking and Innovation Metrics

Create, manage, and measure innovation

In Design Thinking and Innovation Metrics: Powerful Tools to Manage Creativity, OKRs, Product, and Business Success, bestselling author Michael Lewrick delivers a simple and straightforward playbook to manage and measure innovation. In the book, you'll learn how to utilize the design thinking paradigm for innovation success and how successful leaders manage Explore and Exploit portfolios to create impact.

The author explains how to:

• Strategically employ data analytics, artificial intelligence, and neurodesign to drive innovation and business results
• Deploy Objectives and Key Results (OKRs) for innovation teams to realize true alignment between the business and team performance
• Use the provided hands-on tools to measure your firm's success at creating meaningfully new and interesting products, services, and experiences

Part of the Design Thinking Series, Design Thinking and Innovation Metrics will earn a place in the libraries of managers, executives, product owners, innovation teams, entrepreneurs, and other business leaders.

Autorentext

Michael Lewrick has worked very intensively in recent years on the mindset that enables us to solve different types of problems. He is a bestselling author, award-winning design thinking and business ecosystem design thought leader, business entrepreneur and visiting professor at various universities globally. His ideas, books, and company, Lewrick & Company, help mobilize people around the world to better lead innovation, digital transformation, and business growth in an era of increasingly rapid change.

Klappentext

Create, manage, and measure innovation In Design Thinking and Innovation Metrics: Powerful Tools to Manage Creativity, OKRs, Product, and Business Success, bestselling author Michael Lewrick delivers a simple and straightforward playbook to manage and measure innovation. In the book, you'll learn how to utilize the design thinking paradigm for innovation success and how successful leaders manage Explore and Exploit portfolios to create impact. The author explains how to: Strategically employ data analytics, artificial intelligence, and neurodesign to drive innovation and business results Deploy Objectives and Key Results (OKRs) for innovation teams to realize true alignment between the business and team performance * Use the provided hands-on tools to measure your firm's success at creating meaningfully new and interesting products, services, and experiences Part of the Design Thinking Series, Design Thinking and Innovation Metrics will earn a place in the libraries of managers, executives, product owners, innovation teams, entrepreneurs, and other business leaders.

Zusammenfassung
"Design Thinking and Innovation Metrics is an excellent enhanced toolkit and extremely practical resource for any organization, regardless of size or industry."

• Elvin Turner, best-selling innovation author, Be Less Zombie.

"Creative activity... innovation! ... and performance metrics, long considered to be polar opposites, turn out to be essential compliments. Lewrick's Design Thinking and Innovation Metrics is a must-read for anyone needing to add analytical strength to Design Thinking; it is an excellent treatment of both. Flying blind is no way to go into the future!"

• Bill Fischer, Professor Innovation and Strategy, IMD Business School

"This book is a game-changer on the corporate world's view. It goes far beyond any approach to innovation accounting I have seen before."

• Jean-Paul Thommen, Professor Business and Management Studies, University of Zurich

"Peter Drucker famously said that if you can't measure it, you can't manage it. This latest book of Lewrick's excellent series on design thinking is a highly practical guide for mastering the complex world of innovation."

• Roland Deiser, Chairman of the Center for the Future of Organization, The Drucker School of Management

Inhalt

Preface 11 Motivation for This Book 18 The Roots of Design Thinking 22 The History of Innovation Metrics 24 Why? How? What? 27 WHY Are Design Thinking & Innovation Metrics Important? 29 A Quick Read to Get Inspired 45 The 101s: Essentials of Design Thinking & Measuring 57 Design Thinking 101 60 The Design Thinking Paradigm 61 Facilitating Workshops 74 Working in Teams 82 Building Capabilities 88 Measuring Impact 97 Measuring 101 145 From Observations to Real Metrics 146 Defining and Applying Metrics 157 Defining the North Star Metric(s) 167 Working with Exploration Metrics 175 Selecting Exploitation Metrics 187 Measuring Creativity 197 Reflecting Measurements 211 Design Thinking Toolkit 103 Measuring Toolkit 223 Performance Measurements 201 256 OKRs and Beyond 258 The Roots of Measuring Objectives 260 Three Mindshifts Applying OKRs 264 Tips and Tricks for Implementing OKRs 271 Facilitating Performance Objectives 277 The Future of Design Thinking & Data-Driven Innovation 312 Creating Impact with Advanced Tools 314 Data-Driven Innovation 301 318 Design Thinking & Data Analytics 319 Applying the Hybrid Model 320 Design Thinking & Artificial Intelligence 335 Gaining Efficiency in Customer Interactions 336 OKR Toolkit 285 Design Thinking & Neuroscience 359 Transferring Brain Patterns into Value 360 A Final Word 376 Practitioner Voices 380 Index and Sources 382