The Effect of Globalisation on the Malaysian Film Production Industry

The study examines the effect of globalisation on the Malaysian film production industry. The study employs a qualitative study approach that collects and employs the analysis of qualitative data. Multiple sources of data collection methods were used to enable data triangulation at the data analysis stage, thereby increasing the quality of the study. At present, although the film production industry does not play a significant role in the development of the country, the government s efforts to spur its growth are quite visible. This study illustrates the possibility, and even the necessity, for the film production industry to play an important role in the development of developing countries economies. Interestingly, the globalisation of the film industry has created new avenues for the industry to develop and, ultimately, potentially contribute to the economy in terms of income generation and employment creation. The findings of this study show that globalisation alone cannot explain certain phenomena but are mediated by factors internal to the industry.

Autorentext

The author, Dr. Herwina Rosnan is presently a Senior Lecturer of Faculty of Business Management, Universiti Teknologi MARA (UiTM), Malaysia. She obtained her Bachelor degree and MBA from UiTM, Malaysia and Ph.D from University of Malaya, Kuala Lumpur, Malaysia. She has contributed a number of articles in journals and chapters in the book.