Stone Island

The first book on the iconic, urban-inspired streetwear brand. A favorite of Spike Lee, Drake, and the British boy band One Direction, the brand has its broadest appeal among the football fans of the English Premier League. Starting in the 1990s, Stone Island parkas appeared in the stands at Stoke City, Blackburn Rovers, and in cities in the north, migrating ever south to the Midlands, and ultimately to London teams such as Chelsea, Arsenal, and Tottenham. Famously worn by the likes of soccer guru Pep Guardiola, The Guardian notes that the brand entered "into fashion folklore as a tough, working-class premium brand that could set you back a couple of months' wages for a single jacket." More recently, the brand has experienced a surge in popularity, garnering an explosive following in the rap, hip-hop, and grime scenes rocked by the likes of Travis Scott, Vince Staples, Skepta, Kano, and Boy Better Know. Cementing its place among the masters of contemporary cool, Stone Island has ongoing collabs with Supreme and Nike. This is the first book to publish the complete history of the brand, from inception to modern day. Straight from the Stone Island archives, this volume is filled with stunning, never-before-seen images and texts, and it also takes a deep dive into the technical processes that this brand is known for.

Autorentext

Eugene Rabkin, Carlo Rivetti, and Angelo Flaccavento

Klappentext

Since its inception in 1982, Stone Island has acquired a worldwide cult following for its cutting edge outerwear. Neither fashion, nor luxury, nor streetwear, Stone Island has combined the elements of all three into a unique mix that has resonated with the Milanese paninari, the British football diehards, and the North American hip-hop fans alike.

In the world where brands latch on to culture, through its almost four-decade existence Stone Island influenced it. The long roster of its celebrity fans includes the Oasis frontman Liam Gallagher, the rappers Drake and Travis Scott, and the football guru Pep Guardiola. But it's not the celebrity nod that has made Stone Island a cultural cornerstone; it was the brand's ardent everyday fans who have always appreciated its mix of performance and toughness.

At the center of Stone Island's success lies its relentless pursuit of excellence in design, and uncompromising spirit of experimentation with fabric treatment and dyeing techniques. This product-oriented stance has secured the brand's unique place outside of fashion's hierarchy.

This definitive monograph captures the story of Stone Island, combining its history and ethos into one definitive source. With never-before-seen images and three major texts capturing the brand's story, it will surely delight the brand's diehard fans as well as those who are new to the world of Stone Island. With introduction by Carlo Rivetti and foreword by Angelo Flaccavento.

Zusammenfassung
The first book on the iconic, urban-inspired streetwear brand.