Bridging Intention to Impact: Measuring Real-World Outcomes for Digital Products

Inhalt

Part 1: Focusing on Behaviors to Build Valuable Products

Chapter 1: Measuring Usage is Only the Beginning

Chapter 2: Exploring The Value of Measuring User Outcomes

Chapter 3: Connecting User Behavior to Business Outcomes

Chapter 4: Ensuring Features Make an Impact

Part 2: A single project to start a philosophy change

Chapter 5: Defining the Intended User Outcome

Chapter 6: Establishing Beliefs about Outcomes with Hypotheses

Chapter 7: Scoping the Right Measurements

Chapter 8: Building Data Collection Systems

Chapter 9: Conducting the Experiment

Chapter 10: Generating Insights from Experiment Data

Chapter 11: Actions Based on the FIA Results

Chapter 12: Generating Action Through Sharing

Chapter 13: Starting a Feature Impact Analysis Today

Part 3: Expanding from a single project to a philosophy change

Chapter 14: Shifting to Proactive Application

Chapter 15: Generating Buy-ins from other teams

Chapter 16: Connecting to a Vision

Chapter 17: Building a roadmap today