



Targeted pre-publication mailing to influential founders, VCs, executives, and senior leaders at technology companies and high-growth startups, including a signed note from Claire




Creation of promotional material such as excerpt PDFs, bookmarks, and promotional images and video for pre-publication distribution online, to influencers, and at speaking events




Galley and advance copy mailing to the author’s and Stripe’s network of influential founders, executives, VCs, and senior leaders at technology companies and high-growth startups




Promotion on Stripe Press and Stripe social media channels, including paid performance marketing




Promotion in the Stripe Press newsletter




Cross-promotion at internal and external Stripe events




Initial print run of 20,000 copies
Publicity


Outreach campaign targeting coverage in top newspapers, magazines, podcasts, broadcast, and digital media focused on business, leadership, management, finance, and technology, supported by Fortier PR
Landed feature in Fortune (February 8, 2023)

Article authored by Claire Hughes Johnson will publish in HBR Ascend on March 7, 2023

Confirmed launch-week excerpts in Fast Company, CNBC Make It, Rotman Management Magazine

Confirmed podcast interviews with Bloomberg Businessweek, First Round In Depth, The Business of Learning, Grit, Coaching for Leaders

Confirmed interviews with Quartz, Financial Times Working It newsletter, Leaders Magazine

Confirmed speaking engagements at SXSW, McKinsey Author Talks, Talks at Google, Ivy

Pending media interest from Financial Times, Forbes, VentureBeat, The Information, NPR Marketplace, Wall Street Journal

Claire Hughes Johnson speaking with Laurene Powell Jobs at a book launch event hosted in partnership with CapitalG (Alphabet’s venture growth fund) and Emerson Collective in San Francisco

Autorentext
Claire Hughes Johnson is a corporate 
officer and advisor at Stripe. Previously, she was chief operating 
officer at Stripe from 2014 to 2021, helping the company grow from fewer
 than 200 employees to more than 8,000. At various times, she led 
business operations, sales, marketing, customer support, risk, real 
estate, and all of the people functions, including recruiting and HR. 
Prior to Stripe, she spent 10 years at Google leading business teams, 
including overseeing aspects of Gmail, Google Apps, and consumer 
operations, as well as serving as a vice president for AdWords, Google 
Offers, and Google’s self-driving car project. She serves on the boards 
of Ameresco, the Atlantic, Aurora Innovation, and HubSpot, and is
 a trustee and current board president of Milton Academy. She lives 
outside of Boston with her husband, two children, and two neurotic 
dachshunds

Klappentext

From a Stripe and Google executive, a practical guide to company building and scaling the most important resource it has: its people.



“Whether you are a new manager or a CEO, there are going to be moments when you feel alone and need help. Odds are, the advice you need is in Scaling People. You are going to pull this book off your shelf over and over!"
 

—Kim Scott, New York Times bestselling author of Radical Candor and Just Work





A leader at both Google and Stripe from their early days, Claire Hughes Johnson has worked with founders and company builders to try to replicate their success. The most common questions she’s asked are not about business strategy—they’re about how to scale the operating structures and people systems of a rapidly growing startup. 





Scaling People is a practical and empathetic guide to being an effective leader and manager in a high-growth environment. The tactical information it puts forward—including guidance on crafting foundational documents, strategic and financial planning, hiring and team development, and feedback and performance mechanisms—can be applied to companies of any size, in any industry. Scaling People includes dozens of pages of worksheets, templates, exercises, and example documents to help founders, leaders, and company builders create scalable operating systems and lightweight processes that really work.




Implementing effective leadership and management practices takes effort and discipline, but the reward is a sustainable, scalable company that’s set up for long-term success. Scaling People is a detailed roadmap for company builders to put the right operating systems and structures in place to scale the most important resource a company has: its people.

Inhalt
Introduction




Setting your metronome




The core frameworks




Who is this book for?




How to read this book




Exercises and templates



**Chapter 1



Essential Operating Principles



1. Build self-awareness to build mutual awareness




2. Say the thing you think you cannot say




3. Distinguish between management and leadership




4. Come back to your operating system




Exercises and templates



**Chapter 2



Core Framework 1: Foundations and Planning for Goals and Resources



Founding documents




The operating system




Operating cadence




Exercises and templates



**Chapter 3



Core Framework 2: A Comprehensive Hiring Approach



Recruiting




Hiring




Onboarding




Hiring mistakes




Exercises and templates



**Chapter 4



Core Framework 3: Intentional Team Development



Team structures




Diagnosing team state




Team changes and restructuring




(Re)building the team




Creating the team environment




Team-building complexities




Diversity and inclusion




Team communication




Exercises and templates



**Chapter 5



Core Framework 4: Feedback and Performance Mechanisms



Hypothesis-based coaching




Giving hard feedback




Creating a culture of informal feedback




The formal review process




Compensation




Managing high performers




Managing low performers




Managing managers




Managing out, firing, and layoffs




Some final thoughts on management




Exercises and templates



**Conclusion



You 



Manage your time and energy




Foster relationships




Consider your career



**Endnotes


Bibliography



Acknowledgments



Index



About the A…