La confiance. Vertrou. Güven. . Tumaini. Confianza. . Zaufanie. Fiducia. . . Vertrauen. . Trust. One word, fourteen different languages trust. This work forms an introductory analysis of the complex characteristic that all humans are familiar with, that all languages have a word for, which all people desire; trust. During my qualitative field research in Australia and New Zealand I extensively interviewed twenty franchisees from four different food retail franchise systems. I explored areas of their franchisee/franchisor relationship focusing on the central critical aspect of trust. It doesn t take a genius to believe that without trust in a relationship, not only is it more likely to fail, but it will never be as effective as it could be with confianza (Italian) present. I propose that trust is crucial; trust is a fundamental relational characteristic that needs to be placed at the foundation of the franchisee/franchisor relationship. If the trust is broken, if the trust is lost the relationship will inevitably fail.

Autorentext

Antonio A.H.R.Grace was born in Zimbabwe, Africa. His family escaped their countries turmoil in 2003, immigrating to Australia. Since then Antonio completed a first class Honours degree in Marketing&Commerce through Griffith University at the age of 19. He is now enrolled in a Bachelor of Arts majoring in Philosophy at the University of Queensland.

Klappentext