The Complete Copywriter

Autorentext

Alan Barker

Klappentext

Communicate well by making your copy concise, contemporary, captivating and customer-focused.

Inhalt

Section - ONE: Copywriting: the core skills; Section - 01: You are already a copywriter; Section - 02: What is copy?; Section - 03: Planning: the basics; Section - 04: Shaping the copy; Section - 05: Bringing your copy to life; Section - 06: Creating headlines; Section - TWO: Creating a content strategy; Section - 07: Putting the copy in context; Section - 08: Managing your content strategy; Section - THREE: Copywriting in different channels; Section - 09: Social media and email; Section - 10: Digital content; Section - 11: Writing blogs; Section - 12: Thought leadership; Section - 13: Copy in the customer journey;