The Design Imperative

This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-oriented firms, and best practices based on cutting-edge, scientific research. This book's unique blend of theory and application will offer students, scholars, and managers valuable insight on how organizations can revolutionize their design processes.

Autorentext
Steven Chen is Associate Professor of Marketing at Mihaylo College of Business and Economics, California State University, Fullerton, USA. His principal research is centered on design thinking and new product development. His research has been published in scholarly journals such as the Journal of Product Innovation Management and *the *Journal of Business Research.

Inhalt

1. Introduction: The Design Imperative

2. Harvesting a Culture of Design: A Review of Organizational Design Research

3. Product Design Research: A Review

4. The Design Studio Approach

5. To Develop a Design Language (or Not)

6. Design Teams Versus the Lone Designer

7. The Open Office: Google and the Modern Penitentiary

8. Design Thinking Approaches

9. The Product Life Cycle and Product Design

10. Designing Extraordinary Service Experiences

11. Design and Global Culture

12. Product Design Analytics

13. Conclusion: The Keys to Successful Design